Status update : celebrity, publicity, and branding in the social media age
by
Marwick, Alice Emily.
Title
:
Status update : celebrity, publicity, and branding in the social media age
Author
:
Marwick, Alice Emily.
ISBN
:
9780300199154
Personal Author
:
Marwick, Alice Emily.
Physical Description
:
1 online resource (369 pages)
Contents
:
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters.
Local Note
:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Term
:
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Genre
:
Electronic books.
Electronic Access
:
| Shelf Number | Item Barcode | Shelf Location | Shelf Location | Holding Information |
|---|
| TK5105.88817 .M36 2013 | 1096291-1001 | Ebook Central | Ebook Central | |