WHEN SPORT MEETS BUSINESS- FRONT COVER -- WHEN SPORT MEETS BUSINESS -- COPYRIGHT -- TABLE OF CONTENTS -- ABOUT THE CONTRIBUTORS -- SECTION A- THE NEW SPORT ENVIRONMENT -- CHAPTER 1- WHEN SPORT MEETS BUSINESS: A BRIEF INTRODUCTION -- CHAPTER 2- THE EXPANSION OF THE SPORT GOODS INDUSTRY -- CHAPTER 3- WHEN GLOBALIZATION AND MIGRATION MEET NATIONAL AND LOCAL TALENT DEVELOPMENT -- CHAPTER 4- THE COMMODIFICATION AND COMMERCIALIZATION OF ELITE ATHLETES -- CHAPTER 5- THE BUSINESS OF RUNNING -- SECTION B- SPORT MARKETING AND MEDIA -- CHAPTER 6- THE COMMERCIAL GROWTH OF SPONSORSHIP -- CHAPTER 7- THE BATTLE FOR MEDIA RIGHTS IN EUROPEAN CLUB FOOTBALL -- CHAPTER 8- AMBUSH MARKETING IN SPORT -- CHAPTER 9- SPORT, SOCIAL MEDIA AND ONLINE COMMUNITIES -- CHAPTER 10- CORPORATE SOCIAL RESPONSIBILITY IN SPORT -- SECTION C- SPORT AND FINANCE -- CHAPTER 11- PROFITS, CHAMPIONSHIPS AND BUDGET CONSTRAINTS IN EUROPEAN PROFESSIONAL SPORT -- CHAPTER 12- FINANCIAL FAIR PLAY IN EUROPEAN FOOTBALL -- CHAPTER 13- CORRUPTION AND THE GOVERNANCE OF SPORT -- SECTION D- SPORTING EVENTS -- CHAPTER 14- SUSTAINABLE URBAN LEGACIES OF HOSTING THE OLYMPIC GAMES -- CHAPTER 15- THE COST OF HOSTING INTERNATIONAL SPORTS EVENTS -- INDEX.