Beef is an excellent source of essential nutrients important for a person's health. A shift in consumer preference towards other meat products may be due to price, availability, personal preference, health concerns, or nutrition misinformation. Misinformation about beef or red meat may influence both the knowledge and attitude a person has, and subsequent consumption. The purpose of this study was to determine if a relationship exists between beef nutrition knowledge, attitudes, and consumption among college students in western New York. A researcher-constructed questionnaire was administered electronically to participants. The questionnaire was designed to measure attitudes, knowledge and consumption of beef. One hundred and ninety four participants completed the questionnaire; 56.7% of the participants scored a negative attitude towards the nutrient content of beef. The average knowledge score for participants was 3.5 out of 8. Data was analyzed utilizing regression analysis. No statistically significant relationship was found between the variables of attitude, knowledge, and consumption of beef. Results indicated that participants had an overall negative attitude towards beef, and low knowledge score but still elected to consume beef an average of two times a week. These results indicate that knowledge and attitude had very little impact on a participant's decision to consume beef, and that other factors including taste, cost, ethics, and health reasons may have a greater impact on a participant's decision to consume beef. Nutrition and dietetics professionals may utilize the results found in this study to help address and decrease knowledge deficits among college students.