Accidental branding how ordinary people build extraordinary brands
by
 
Vinjamuri, David, 1964-

Title
: 
Accidental branding how ordinary people build extraordinary brands

Author
: 
Vinjamuri, David, 1964-

Personal Author
: 
Vinjamuri, David, 1964-

Publication Information
: 
Hoboken, NJ : John Wiley & Sons, Inc., c2008.

Physical Description
: 
xii, 212 p.

Subject Term
: 
Branding (Marketing) -- United States -- Case studies.
 
Entrepreneurship -- United States -- Case studies.
 
Serendipity -- United States -- Case studies.
 
Businesspeople -- United States -- Biography.

Genre
: 
Electronic books.

Added Corporate Author
: 
ProQuest (Firm)

Electronic Access
: 
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Shelf NumberItem BarcodeShelf LocationShelf LocationHolding Information
HF5415.1255 .V56 2008945072-1001Ebook CentralEbook Central