Data mining and market intelligence for optimal marketing returns
by
 
Chiu, Susan.

Title
: 
Data mining and market intelligence for optimal marketing returns

Author
: 
Chiu, Susan.

Personal Author
: 
Chiu, Susan.

Edition
: 
1st ed.

Publication Information
: 
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.

Physical Description
: 
xii, 280 p. : ill.

Subject Term
: 
Marketing research.
 
Data mining.

Genre
: 
Electronic books.

Added Author
: 
Tavella, Domingo, 1948-

Added Corporate Author
: 
ProQuest (Firm)

Electronic Access
: 
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Shelf NumberItem BarcodeShelf LocationShelf LocationHolding Information
HF5415.2 .C485 2008945409-1001Ebook CentralEbook Central