Brand NFL making and selling America's favorite sport
by
 
Oriard, Michael, 1948-

Title
: 
Brand NFL making and selling America's favorite sport

Author
: 
Oriard, Michael, 1948-

Personal Author
: 
Oriard, Michael, 1948-

Publication Information
: 
Chapel Hill : University of North Carolina Press, c2007.

Physical Description
: 
326 p.

Contents
: 
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.

Corporate Subject
: 
National Football League.

Subject Term
: 
Football -- United States -- Marketing.
 
Football -- United States -- Management.

Genre
: 
Electronic books.

Added Corporate Author
: 
ProQuest (Firm)

Electronic Access
: 
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Shelf NumberItem BarcodeShelf LocationShelf LocationHolding Information
GV954.3 .O75 2007946970-1001Ebook CentralEbook Central