Creating Mexican consumer culture in the age of Porfirio Díaz
Title:
Creating Mexican consumer culture in the age of Porfirio Díaz
Author:
Bunker, Steven B., 1970-
Personal Author:
Publication Information:
Albuquerque : University of New Mexico Press, c2012.
Physical Description:
xiii, 333 p.
Contents:
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.
Abstract:
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
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Electronic Access:
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Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| HC140 .C6 B86 2012 | 1006051-1001 | Ebook Central | Searching... |
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