[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Physical Description:
1 electronic text (118 p.) : digital file.
Series:
Entrepreneurship and small business management collection,
2013 digital library.
Entrepreneurship and small business management collection.
General Note:
Part of: 2013 digital library.
Contents:
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Abstract:
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
