Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Introduction -- CHAPTER 1 The Perception of Brilliance: Actual versus Perceived Competence -- The Experiment -- The Assessment Problem -- Just World Principle -- True Competence? -- A Question of Technique -- Conclusion -- CHAPTER 2 The Anticipation Effect: Managing Expectations to Show Your Expertise -- The Richest Man in the World -- From Modesty to Boasting -- Modesty Is . . . ? -- Conclusion -- CHAPTER 3 Good News, Bad News: Using the Power of Association -- The Power of Association -- Delivering Good News -- Bearing Bad News -- The Primacy Effect -- Conclusion -- CHAPTER 4 The Competence Formula: Framing Your Competence -- The Amazing Fitzjames -- Tough and Unlucky -- Effortless Superiority -- Conclusion -- CHAPTER 5 Verbal Communication: How to Speak like an Expert -- As Seen on TV -- Pronunciation -- Standard English -- Effective Speech -- Power Talking -- Unnecessary Complications (Skip This Section!) -- Conclusion -- CHAPTER 6 Nonverbal Communication: How to Move like an Expert -- The Effects of Nonverbal Communication -- Near and Far -- Stand Properly, Sit Properly -- Eye Contact -- Smile Please? -- Body Contact -- Height -- Enthusiasm -- Conclusion -- CHAPTER 7 Beautiful and Popular: How to Increase Your Popularity and Attractiveness -- The Constant Error in Psychological Ratings -- Popularity -- Attractiveness -- Conclusion -- CHAPTER 8 Status: The Power of Symbols -- Image Consultancy for Consultants -- Status and Competence -- Habitus -- BIRGing: Using Indirect Status -- Conclusion -- Conclusion: What Now? -- Epilogue: Science and the World -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z -- About the Author.