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When Sport Meets Business : Capabilities, Challenges, Critiques.
Title:
When Sport Meets Business : Capabilities, Challenges, Critiques.
Author:
Wagner, Ulrik.
ISBN:
9781473988163
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (257 pages)
Contents:
WHEN SPORT MEETS BUSINESS- FRONT COVER -- WHEN SPORT MEETS BUSINESS -- COPYRIGHT -- TABLE OF CONTENTS -- ABOUT THE CONTRIBUTORS -- SECTION A- THE NEW SPORT ENVIRONMENT -- CHAPTER 1- WHEN SPORT MEETS BUSINESS: A BRIEF INTRODUCTION -- CHAPTER 2- THE EXPANSION OF THE SPORT GOODS INDUSTRY -- CHAPTER 3- WHEN GLOBALIZATION AND MIGRATION MEET NATIONAL AND LOCAL TALENT DEVELOPMENT -- CHAPTER 4- THE COMMODIFICATION AND COMMERCIALIZATION OF ELITE ATHLETES -- CHAPTER 5- THE BUSINESS OF RUNNING -- SECTION B- SPORT MARKETING AND MEDIA -- CHAPTER 6- THE COMMERCIAL GROWTH OF SPONSORSHIP -- CHAPTER 7- THE BATTLE FOR MEDIA RIGHTS IN EUROPEAN CLUB FOOTBALL -- CHAPTER 8- AMBUSH MARKETING IN SPORT -- CHAPTER 9- SPORT, SOCIAL MEDIA AND ONLINE COMMUNITIES -- CHAPTER 10- CORPORATE SOCIAL RESPONSIBILITY IN SPORT -- SECTION C- SPORT AND FINANCE -- CHAPTER 11- PROFITS, CHAMPIONSHIPS AND BUDGET CONSTRAINTS IN EUROPEAN PROFESSIONAL SPORT -- CHAPTER 12- FINANCIAL FAIR PLAY IN EUROPEAN FOOTBALL -- CHAPTER 13- CORRUPTION AND THE GOVERNANCE OF SPORT -- SECTION D- SPORTING EVENTS -- CHAPTER 14- SUSTAINABLE URBAN LEGACIES OF HOSTING THE OLYMPIC GAMES -- CHAPTER 15- THE COST OF HOSTING INTERNATIONAL SPORTS EVENTS -- INDEX.
Abstract:
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to ViewAvailable:*
Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| XX(1152854.1) | 1152854-1001 | Ebook Central | Searching... |
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