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Probabilistic methods for financial and marketing informatics
Title:
Probabilistic methods for financial and marketing informatics
Author:
Neapolitan, Richard E.
ISBN:
9780123704771
9780080555676
Personal Author:
Publication Information:
San Fransisco, CA : Morgan Kaufmann Publishers, ©2007.
Physical Description:
1 online resource (viii, 413 pages) : illustrations
Contents:
I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.
Abstract:
Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
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Electronic Access:
ScienceDirect https://www.sciencedirect.com/science/book/9780123704771Available:*
Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| HG176.5 .N46 2007 EB | 1186288-1001 | Elsevier E-Book Collections | Searching... |
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