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Data warehousing and business intelligence for e-Commerce
Title:
Data warehousing and business intelligence for e-Commerce
Author:
Simon, Alan R.
ISBN:
9780585457116
9780080491028
9781558607132
9781281007193
9786611007195
Personal Author:
Publication Information:
San Francisco : Morgan Kaufmann, ©2001.
Physical Description:
1 online resource (xxi, 287 pages) : illustrations
Series:
Morgan Kaufman series in data management
Morgan Kaufman series in data management.
General Note:
Includes index.
Contents:
Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.
Abstract:
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.
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Electronic Access:
ScienceDirect https://www.sciencedirect.com/science/book/9781558607132Available:*
Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| HF5548.32 .S56 2001 EB | 1188153-1001 | Elsevier E-Book Collections | Searching... |
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