PART I. INTRODUCTION -- 1. An Overview on the Scope, Importance and Market Opportunities of Nutraceuticals and Functional foods: A Special Emphasis on the Future Directions -- Anthony L. Almada -- 2. Nutritional Supplements and Functional Foods: Functional Significance and Global Regulations -- Osmo H̃nninen and Chandan K. Sen -- PART II. REGULATORY HURDLES FOR MARKETING -- 3. New Dietary Ingredient Submissions: An Approval or Rejection Process? -- Chris Noonan and W. Patrick Noonan -- 4. Marketing Dietary Supplements and Functional Foods in the United States: The Federal Trade Center Advertising Substantiation Requirements -- Anne V. Maher -- PART III. MANUFACTURING COMPLIANCE AND ANALYTICAL VALIDATION -- 5. Dietary Supplement GMP regulations: the impact on industry, regulatory and consumer confidence -- Richard Crowley and Libby H. Fitzgerald -- 6. Development and validation of analytical methods to ensure the quality and safety of dietary supplements -- Darryl Sullivan and Richard Crowley -- PART IV. IMPORTANCE OF SAFETY ASSESSMENT -- 7. Breaking Down the Barriers to Functional Foods, Nutraceuticals and Claims -- George A. Burdock, Ioana G. Carabin and James C. Griffiths -- 8. Nutraceutical/Drug/Anti-Terrorism Safety Assurance through Traceability -- Paul A. Lachance -- PART V. REGULATIONS AROUND THE WORLD -- 9. FDA Perspectives on Food Label Claims in the United States -- James E. Hoadley and J. Craig Rowlands -- 10. Health and Wellness Related Labeling Claims for Functional Foods and Dietary Supplements in USA -- Sanjiv Agarwal, Stein Hordvik and Sandra Morar -- 11. World Trade Organization and Food Regulation: Impact on the Food Supply Chain -- Okezie I. Aruoma -- 12. Emerging Policies and Practices Under the Canadian Natural Health Product Regulations -- Stephanie Martyres, Melody Harwood, and Earle R. Nestmann -- 13. European Legislation on Dietary Supplements and Functional Foods: Safety is Key -- Patrick Coppens, Miguel Fernandes Da Silva and Simon Pettman -- 14. Botanical Nutraceuticals, (Food supplements, Fortified and Functional Foods) in the European Union With Main Focus on Nutrition and Health Claims Regulation -- Om P. Gulati and Peter B. Ottaway -- 15. Regulations for Nutraceuticals and Functional Foods in Europe and the United Kingdom -- Stephen Ruckman -- 16. Complementary and Alternative Medicines in Australia and New Zealand: New Regulations -- Dilip Ghosh, Lynnette R. Ferguson and Margot Skinner -- 17. Health Foods and Foods with Health Claims in Japan -- Hirobumi Ohama, Hideko Ikeda and Hiroyoshi Moriyama -- 18. Regulations on Health/Functional Foods in Korea -- Ji Yeon Kim, Dai Byung Kim and Hyong Joo Lee -- 19. Chinese Approach On Regulating Food Additives, Novel Foods, Functional Foods, and Dietary Supplements -- Ashley Roberts and Rebecca Rogerson -- 20. Legislative-Normative Turnover Base in Russian Federation -- Victor A. Tutelyan and Boris P. Sukhanov -- 21. Regulations for Nutraceuticals and Functional Foods in the Indian Subcontinent -- Kantha Shelke and Christopher Hewes -- 22. Botanical Drugs, Nutraceuticals and Functional Foods: The Context of Africa -- Theeshan Bahorun and Okezie I. Aruoma -- 23. Supplements and Functional Foods Legislation in Brazil -- Maria Cec̕lia de Figueiredo Toledo and Franco M Lajolo -- 24. Regulation of Functional Foods in Selected Asian countries in the Pacific Rim -- Dr. Jerzy Zawistowski -- PART VII. INTELLECTUAL PROPERTY, BRANDING, TRADEMARK AND REGULATORY APPROVALS IN NUTRACEUTICALS AND FUNCTIONAL FOODS -- 25. Intellectual Property, Branding, Trademark and Regulatory Approvals in Nutraceuticals and Functional Foods -- Leighton K. Chong, Lawrence J. Udell, and Bernard W. Downs -- 26. Challenges of Intellectual Property and Branding on Regulatory Approvals -- Meggan F. Duffy, Michael R. Graham, Alisa Simmons and Jeffrey S. Sharp.