Unlike general economics texts, this book is written specifically for students taking a core first year economics module on a tourism, sport or leisure management degree. It ensures they have all they need to fully understand economic issues in the context of the industries they study. It explains the theories from first principles and applies them to a range of specific leisure and tourism issues, at the consumer, business, national and international level. The layout has been improved with visual maps of chapter contents, objectives and end-of-chapter summaries to help students engage with the subject material. Economics is a core part of these courses, which continue to attract increasing numbers of students each year. The first book to cover the impact of the recent global economic recession on the tourism and leisure industries Truly international in focus, this text uses examples from Brazil, China, India and Japan, as well as Europe, North America and Australia Online resources such as customisable PowerPoints provide a strong incentive for lecturers to adopt this book.