<p>This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.</p><p><b>Contents</b> </p><p>Basic Models of the Enterprise </p><p>System-Based Approach and Cybernetics</p><p>Management Techniques</p><p>Strategy – Thinking and Acting</p><p>Organization – Structure follows Strategy</p><p>Corporate Culture – A Competitive Advantage</p><p>Corporate Development through Innovation</p><p><b> </b></p><p><b>Target Groups</b></p><p>Students and lecturers of Economics (Bachelor and Master), in particular those with a focus on leadership, entrepreneurship, and innovation management</p><p>Students and lecturers of the Engineering Sciences</p><p>Participants in management training courses for non-economists</p><p>Executives and Managers</p><p> </p><p><b>Author</b></p><p>Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.</p>