Today travel and tourism have evolved beyond an annual trip to the seaside. Long-haul flights around the globe are fully booked with both business and leisure travelers; health tourism is expanding exponentially and religious travel continues to support a significant portion of tourism in some countries. The age of mass tourism, whilst making travel affordable for all societal groups, has also created environmental problems on both a micro and macro level. A key question is therefore how can tourism be made more sustainable? Under the broad umbrella of sustainable development, this book examines sustainable tourism by taking into account factors such as media, business profitability, educational inclusiveness, political and community needs, medical tourism and aspects of sustainable labeling and marketing. Furthermore, each author offers perspectives on methods that industry and governments might employ to create more sustainable practices and policies.   Contents ·        Environmental Responsibility & Climate Change ·        Cultural Vitality and Social Equity ·        Economics and Finance of Sustainable Tourism ·        Marketing, Media and Education ·        Barriers and Solutions    Target Groups             ·        Scholars and students of tourism research and study areas such as Tourism, Leisure Management, Sustainable Development, Green Business ·        Industry and practitioners in the above mentioned fields   About the Editors Prof. Dr. Ian Jenkins is Research Director at Les Roches Gruyere University of Applied Science, Bulle, Switzerland. Prof. Dr. Roland Schröder is Dean of the Department of Media & Communication at BITS University of Applied Sciences, Iserlohn, Germany.