The management of an enterprise relies on the continuous organization and development of its business and software systems. A process that requires merging the ideas of the enterprise' systems managers, targeting the specification of business requirements and the conception and implementation of a supporting information system. This process finds obstacles in the identification and communication of requirements, and also in their transformation in software artefacts, leading to difficulties or loss of traceability between business and software models. Existing methods, languages and techniques are still not sufficiently standardized to ensure that when a business improvement is introduced, the supportive software solution will be implemented within budget and time. Methods are still too closed to the concepts of their original scientific domains, conceiving solutions which are not representative of the business and software conceptual relation and of the complexity concealed in an improvement effort, namely concerning usability and user experience. Moreover, the lack of a common modeling language and method for the conception of holistic and traceable software solutions, also refrains the performance of the enterprise development process. The GOALS Approach presents a solution to surpass these barriers by means of the specification of an enterprise modeling language that relates the business and software conceptual structures using a shared set of concepts, a notation, process, method and techniques, that allow the design of the software as a result of the business organization, ensuring traceability by means of the permanent representation of the business structure in the software structure.