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Don't Judge a Book by Its Cover: An Examination of Character Sex, Narrative Behavior, and Perceived Morality
Title:
Don't Judge a Book by Its Cover: An Examination of Character Sex, Narrative Behavior, and Perceived Morality
Author:
Francemone, Charles Joseph, IV, author. (orcid)0000-0003-3075-4412
ISBN:
9780438049543
Personal Author:
Physical Description:
1 electronic resource (43 pages)
General Note:
Source: Masters Abstracts International, Volume: 57-06M(E).
Advisors: Matthew N. Grizzard Committee members: Melanie C. Green.
Abstract:
Disposition theory focuses on the emotions and judgments that media consumers develop from media characters' visual appearances and behaviors. Recent research has examined the effects of visual perceptions and behavioral approbation on moral judgements and disposition formation toward these characters. A large area of this line of research that has yet to be examined in depth, is the differences of visual activation and behavioral approbation for male versus female characters. The current study adds to the literature by examining these effects through the addition of a character sex manipulation for a conceptual replication of Grizzard et al. (2017). The results replicate initial findings and suggest that schema-activation has similar effects on moral judgments for both male and female characters. Furthermore, both less extreme evaluations of female characters across certain character perception variables and more extreme evaluations of female characters across certain behavioral approbation variables as compared to male characters were observed. Specific findings and their implications for disposition formation processes and moral judgments are discussed.
Local Note:
School code: 0656
Added Corporate Author:
Available:*
Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| XX(694117.1) | 694117-1001 | Proquest E-Thesis Collection | Searching... |
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