Does bad writing really matter? -- Don't make it like it was -- Ten steps to writing -- Of dawdlers and scrawlers, pacers, and plungers : getting started and overcoming blocks -- The mechanics of getting it down : from quill pens to computers -- Lessons from a writing audit -- Lawyers as publishers : words are their product -- Writing the lead -- Form, structure, and organization -- Wrong words, long sentences, and other mister meaners -- Revising your prose -- Making your writing memorable.