The most successful business on earth -- The ten paradoxes of social enterprise -- Doing good versus doing well: balancing impact and profit -- Form versus function: choosing the right structure -- Planning versus practice: working with discipline -- Debits versus credits: creating financial health -- Do-gooders versus good doers: hiring the best people -- Perception versus reality: marketing on higher ground -- Value versus waste: leaning the enterprise -- Metrics versus instinct: measuring success -- Growth versus focus: expanding sensibly -- Sweat equity versus blood equity: caring for yourself.