Building a housewife's paradise gender, politics, and American grocery stores in the twentieth century

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Building a housewife's paradise gender, politics, and American grocery stores in the twentieth century

Title:

Building a housewife's paradise gender, politics, and American grocery stores in the twentieth century

Author:

Deutsch, Tracey.

Personal Author:

Deutsch, Tracey.

Publication Information:

Chapel Hill : University of North Carolina Press, c2010.

Physical Description:

337 p. : ill.

Contents:

Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.

Subject Term:

Supermarkets -- United States -- History -- 20th century.

Grocery trade -- Social aspects -- United States -- History -- 20th century.

Grocery shopping -- Social aspects -- United States -- History -- 20th century.

Women consumers -- United States -- History -- 20th century.

Genre:

Electronic books.

Added Corporate Author:

ProQuest (Firm)

Electronic Access:

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