Minneapolis [Minn.] : University of Minnesota Press, c2011.
Physical Description:
xv, 253 p. : ill.
General Note:
"A Quadrant Book."
Contents:
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
