Where to start -- The personality of a marketing guerrilla -- Guerrilla marketing yourself -- The top ten attributes of a marketing guerrilla -- The top ten attitudes of a marketing guerrilla -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a 7-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a website -- Succeeding with a guerrilla marketing attack -- Finding fusion marketing partners -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together.