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Developing new products and services learning, differentiation, and innovation
Title:
Developing new products and services learning, differentiation, and innovation
Author:
Sanders, G. Lawrence.
ISBN:
9781606492420
Personal Author:
Edition:
1st ed.
Publication Information:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Physical Description:
1 electronic text (xx, 340 p.) : ill., digital file.
Series:
Marketing research collection
Marketing research collection.
General Note:
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
Contents:
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Abstract:
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
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Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| HF5415.153 .S263 2012 | 991993-1001 | Ebook Central | Searching... |
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