New Brunswick, N.J. : Rutgers University Press, c2009.
Physical Description:
ix, 348 p. : ill. (some col.).
Contents:
Medicine in the public eye, then and now -- Before there were medical breakthroughs : diseases and doctors in the pictorial press, 1860-1890 -- How medicine became hot news, 1885 -- Popular enthusiasm for laboratory discoveries, 1885-1895 -- Creating an institutional base for medical research, 1890-1920 -- The mass media make medical history popular -- "And now, a word from our sponsor" : making medical history commercial -- Popular medical history in children's comic books of the 1940s -- Life looks at medicine : magazine photography and the American public -- The meaning of an era.
