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Technology entrepreneurship : creating, capturing, and protecting value
Title:
Technology entrepreneurship : creating, capturing, and protecting value
Author:
Duening, Thomas N.
ISBN:
9780080922881
9781282754966
9786612754968
Personal Author:
Publication Information:
Burlington, MA : Academic Press, ©2010.
Physical Description:
1 online resource (xxvii, 562 pages) : illustrations
Contents:
Fundamentals of business and economics -- Legal structure and capital -- Intellectual property and contracts -- Technology venture strategy and operations -- Managing risk and career development.
Abstract:
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technolog.
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Genre:
Electronic Access:
ScienceDirect https://www.sciencedirect.com/science/book/9780123745026Available:*
Shelf Number | Item Barcode | Shelf Location | Status |
|---|---|---|---|
| HC79 .T4 D84 2010 EB | 1181719-1001 | Elsevier E-Book Collections | Searching... |
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