Advisors: Gary D. Thompson Committee members: George Frisvold; Daniel P. Scheitrum.
Abstract:
Demand elasticities are estimated for seven lettuce and leafy green products through two-stage estimation using data from the 2015 National Consumer Panel. Products are aggregated into categories by the amount of convenience they offer the consumer. The two least-convenient good categories---unprocessed lettuce and fresh-processed lettuce---are found to be inferior goods, while more convenient goods are found to be normal or even luxury goods. All seven categories are found to be own-price elastic.