The case study approach -- Lessons from the formula for economic growth on main street America -- Political foundations for economic reinvention -- Exposing the notion that a local economy can remain static -- Taking the long-term view and managing expectations : the horizon for elected officials -- Economic development seen as an investment -- (Case studies: Fairfax County, Milwaukee) -- Community development as a precursor to economic reinvention -- Building bridges between the public and private sectors -- (Case studies: Rochester, Allentown, Buffalo) -- Creating support systems and clusters -- (Case studies: Lexington, Kentucky; Pittsburgh; Dayton; Kansas City, Phoenix) -- Enhancing a community's assets for business attraction: tending to the product -- (Case studies: Baltimore, Las Vegas/Water) -- Basic strategic foundations for economic growth and economic development -- Distinguishing between economic growth and economic development -- Stabilizing economies through diversification -- (Case studies: Seattle, Detroit, Fairfax County, Birmingham, Tulsa, Charlotte) -- Coordinating land use and other local and regional planning -- (Case studies: Albuquerque, Dubuque, Youngstown) -- Target industries and community assets -- Case studies: Indianapolis, Cleveland, the Bronx, multiple silicon "wannabe's" -- Encouraging technology transfer from colleges and universities to stimulate economic development -- (Case studies: MIT, johns hopkins, carnegie-mellon university and the university of pittsburgh, george Mason University) -- Marketing for business relocation and expansion -- Reality versus perceptions and truth in advertising -- The growth of entrepreneurial businesses as a complement to business attraction and retention -- (case studies: Allentown, Rochester, Kansas City) -- Best (and worst) practices in the use of incentives for business attraction -- (Case studies: Chicago/Boeing; State of North Carolina/Firestone Bridgestone tires; State of Maryland/Marriott Corporation).