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University of Southern California. degree granting institution.
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Al Khalili, Melda, author.
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Ariganello, Melissa, author.
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Ballard, Thomas M., author.
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Bowling Green State University. Media and Communication. degree granting institution.
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      Cover image for Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park
      13. 
      Cover image for Track the Planet: A Web-Scale Analysis of How Online Behavioral Advertising Violates Social Norms
      14. 
      Cover image for The Rhetoric of the Opioid Crisis and Addiction to Prescription Pain Medicine
      15. 
      The Rhetoric of the Opioid Crisis and Addiction to Prescription Pain Medicine
      by 
      Kaplan, Rachel S. W., author.
      http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10787609
      Format: 
      Excerpt: 
      pharmaceutical companies have launched aggressive marketing campaigns expressing the benefits of opioids and
      Cover image for Meme as a Rhetorical Concept for Digital Media Genres
      16. 
      Meme as a Rhetorical Concept for Digital Media Genres
      by 
      Ballard, Thomas M., author.
      http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10786671
      Format: 
      Excerpt: 
      political advocacy to marketing and fundraising. The primary finding here is that memes are not inherently
      Cover image for "Are You Sure You Want to Do This?": Attitudinal Effects of Exposure to Abortion Narratives
      17. 
      "Are You Sure You Want to Do This?": Attitudinal Effects of Exposure to Abortion Narratives
      by 
      Sartain, Carolyn Neal, author.
      http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10810490
      Format: 
      Excerpt: 
      -abortion appeals through the use of two different modes of CPC marketing materials that both discuss abortion and