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13.

Sawatani, Yuriko. editor.

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Engineering Economics, Organization, Logistics, Marketing.

14.

Zeithaml, Valarie A., author.

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challenges of launching a service and solutions business within a product-oriented organization. The target

15.

Moore, Ron.

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the organization, developing leadership, and managing change, all for creating an environment where

16.

Moore, Ron.

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through a case study of a fictitious organization, Beta International, which runs throughout the book

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