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      by 
      Khan, Amin, author.
      Format: 
      Excerpt: 
      they are Marketing Research Orientation, Upward Communication, Goal Setting, and Task Standardisation
      by 
      Gattorna, John L., author.
      Format: 
      Excerpt: 
      that, like so much of the general marketing literature, it is predominantly descriptive in nature. Many
      by 
      Qi, Ershi. editor.
      Format: 
      Excerpt: 
      Network -- 13.Rational Thinking of the Marketing Strategy Based on Customer Equity -- 14.An Empirical