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      by 
      Wind, Yoram.
      Format: 
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      Digital marketing global strategies from the world's leading experts / Wind, Yoram.
      by 
      Hastings, Gerard.
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      The marketing matrix how the corporation gets its power-- and how we can reclaim it / Hastings
      by 
      Krishna, Aradhna.
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      Sensory marketing research on the sensuality of products / Krishna, Aradhna.
      by 
      Nair, Suja R.
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      Consumer behaviour and marketing research (text and cases) / Nair, Suja R.
      by 
      Revella, Adele, author.
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      Buyer personas : how to gain insight into your customer's expectations, align your marketing
      by 
      Sherry, John F.
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      Contemporary marketing and consumer behavior: an anthropological sourcebook/ Sherry, John F.
      by 
      Fortini-Campbell, Lisa.
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      marketing and advertising / Fortini-Campbell, Lisa.
      by 
      Fromm, Jeff.
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      Marketing to millennials reach the largest and most influential generation of consumers ever /
      by 
      Quattrocchi-Oubradous, Xavier.
      Format: 
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      Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your
      by 
      Kahle, Lynn R.
      Format: 
      Excerpt: 
      Consumer behavior knowledge for effective sports and event marketing Kahle, Lynn R.
      by 
      Brown, Mary, 1959-
      Format: 
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      Boom marketing to the ultimate power consumer--the baby boomer woman / Brown, Mary, 1959-
      by 
      Rajagopal, 1957- author.
      Format: 
      Excerpt: 
      Consumer behavior theories : convergence of divergent perspectives with applications to marketing