Search ResultsElectronic Resources 
by
Wind, Yoram.
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Digital marketing global strategies from the world's leading experts / Wind, Yoram.
by
Hastings, Gerard.
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The marketing matrix how the corporation gets its power-- and how we can reclaim it / Hastings
by
Krishna, Aradhna.
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Sensory marketing research on the sensuality of products / Krishna, Aradhna.
by
Nair, Suja R.
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Consumer behaviour and marketing research (text and cases) / Nair, Suja R.
by
Revella, Adele, author.
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Buyer personas : how to gain insight into your customer's expectations, align your marketing
by
Sherry, John F.
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Contemporary marketing and consumer behavior: an anthropological sourcebook/ Sherry, John F.
by
Fortini-Campbell, Lisa.
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marketing and advertising / Fortini-Campbell, Lisa.
by
Fromm, Jeff.
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Marketing to millennials reach the largest and most influential generation of consumers ever /
by
Quattrocchi-Oubradous, Xavier.
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your
by
Kahle, Lynn R.
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Consumer behavior knowledge for effective sports and event marketing Kahle, Lynn R.
by
Brown, Mary, 1959-
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Boom marketing to the ultimate power consumer--the baby boomer woman / Brown, Mary, 1959-
by
Rajagopal, 1957- author.
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Excerpt:
Consumer behavior theories : convergence of divergent perspectives with applications to marketing

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