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      Cover image for Network Governance Alliances, Cooperatives and Franchise Chains
      13. 
      Network Governance Alliances, Cooperatives and Franchise Chains
      by 
      Ehrmann, Thomas. editor.
      http://dx.doi.org/10.1007/978-3-7908-2867-2
      Format: 
      Excerpt: 
      Economics/Management Science.
      Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
      14. 
      Cover image for Transnational Marketing and Transnational Consumers
      15. 
      Transnational Marketing and Transnational Consumers
      by 
      Sirkeci, Ibrahim. author.
      http://dx.doi.org/10.1007/978-3-642-36775-5
      Format: 
      Excerpt: 
      Economics/Management Science.
      Cover image for Brand Growth Barriers Identify, Understand, and Overcome Them
      16. 
      Brand Growth Barriers Identify, Understand, and Overcome Them
      by 
      Krüger, Ralph. author.
      http://dx.doi.org/10.1007/978-3-642-37108-0
      Format: 
      Excerpt: 
      Economics/Management Science.
      Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
      17. 
      Cover image for Modelling Value Selected Papers of the 1st International Conference on Value Chain Management
      18. 
      Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
      19. 
      Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
      20. 
      Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
      21. 
      Cover image for Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
      22. 
      Cover image for International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
      23. 
      Cover image for Luxury Marketing A Challenge for Theory and Practice
      24. 
      Luxury Marketing A Challenge for Theory and Practice
      by 
      Wiedmann, Klaus-Peter. editor.
      http://dx.doi.org/10.1007/978-3-8349-4399-6
      Format: 
      Excerpt: 
      Economics/Management Science.