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      Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends
      1. 
      Advances in Advertising Research (Vol. III) Current Insights and Future Trends
      by 
      Eisend, Martin.
      http://dx.doi.org/10.1007/978-3-8349-4291-3
      Format: 
      Excerpt: 
      Advances in Advertising Research (Vol. III) Current Insights and Future Trends / Eisend, Martin.
      Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
      2. 
      Cover image for Media and Convergence Management
      3. 
      Media and Convergence Management
      by 
      Diehl, Sandra. editor.
      http://dx.doi.org/10.1007/978-3-642-36163-0
      Format: 
      Excerpt: 
      Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and
      Cover image for New Perspectives on Industrial Organization With Contributions from Behavioral Economics and Game Theory
      4. 
      New Perspectives on Industrial Organization With Contributions from Behavioral Economics and Game Theory
      by 
      Tremblay, Victor J.
      http://dx.doi.org/10.1007/978-1-4614-3241-8
      Format: 
      Excerpt: 
      bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30
      Cover image for The Value of Information Methodological Frontiers and New Applications in Environment and Health
      5. 
      The Value of Information Methodological Frontiers and New Applications in Environment and Health
      by 
      Laxminarayan, Ramanan.
      http://dx.doi.org/10.1007/978-94-007-4839-2
      Format: 
      Excerpt: 
      Systems Dynamics Approach -- Commentary -- 5. The Informative Role of Advertising and Experience in
      Cover image for US Programs Affecting Food and Agricultural Marketing
      6. 
      US Programs Affecting Food and Agricultural Marketing
      by 
      Armbruster, Walter J. editor.
      http://dx.doi.org/10.1007/978-1-4614-4930-0
      Format: 
      Excerpt: 
      , California Polytechnic State University, San Luis Obispo -- 7. U.S. Generic Advertising and Promotion
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