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Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Eisend, Martin.

http://dx.doi.org/10.1007/978-3-8349-4291-3

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Advances in Advertising Research (Vol. III) Current Insights and Future Trends / Eisend, Martin.

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Klapdor, Sebastian. author.

http://dx.doi.org/10.1007/978-3-658-01732-3

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Engine Advertising / Klapdor, Sebastian. author.

Essays in Campaign Finance, Vaccination Choice and Advertising

Dunaway, Eric Paul, author. (orcid)0000-0002-6705-7007

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10786029

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Essays in Campaign Finance, Vaccination Choice and Advertising / Dunaway, Eric Paul, author. (orcid

Media and Convergence Management

Diehl, Sandra. editor.

http://dx.doi.org/10.1007/978-3-642-36163-0

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Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and

Three Essays on Economics of Online Communities and Platforms

Cao, Zike, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10903304

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performance-based advertising and price discounting, which might be due to that the signaling strength of

Essays on Portfolio Choice

Branikas, Ioannis, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817604

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. Product market advertising by raising the awareness of a company's brand is thought to increase the demand

New Perspectives on Industrial Organization With Contributions from Behavioral Economics and Game Theory

Tremblay, Victor J.

http://dx.doi.org/10.1007/978-1-4614-3241-8

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bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30

The Value of Information Methodological Frontiers and New Applications in Environment and Health

Laxminarayan, Ramanan.

http://dx.doi.org/10.1007/978-94-007-4839-2

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Systems Dynamics Approach -- Commentary -- 5. The Informative Role of Advertising and Experience in

US Programs Affecting Food and Agricultural Marketing

Armbruster, Walter J. editor.

http://dx.doi.org/10.1007/978-1-4614-4930-0

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, California Polytechnic State University, San Luis Obispo -- 7. U.S. Generic Advertising and Promotion

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