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      Cover image for Transnational Marketing and Transnational Consumers
      1. 
      Transnational Marketing and Transnational Consumers
      by 
      Sirkeci, Ibrahim. author.
      http://dx.doi.org/10.1007/978-3-642-36775-5
      Format: 
      Excerpt: 
      's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the
      Cover image for Green China Sustainable Growth in East and West
      2. 
      Green China Sustainable Growth in East and West
      by 
      Someren, Taco C.R.
      http://dx.doi.org/10.1007/978-3-642-28810-4
      Format: 
      Excerpt: 
      Opportunities of Green China -- 4 Doing Business in China: Success and Failure on a Cutting Edge -- 5 Strategic
      Cover image for Social Innovation Solutions for a Sustainable Future
      3. 
      Social Innovation Solutions for a Sustainable Future
      by 
      Osburg, Thomas. editor.
      http://dx.doi.org/10.1007/978-3-642-36540-9
      Format: 
      Excerpt: 
      will be a key driver for business success. Although the concept of Social Innovation is discussed
      Cover image for Case Studies in Service Innovation
      4. 
      Case Studies in Service Innovation
      by 
      Macaulay, Linda A.
      http://dx.doi.org/10.1007/978-1-4614-1972-3
      Format: 
      Excerpt: 
      overview of the innovation itself, also addressing how success was measured, what success has been achieved
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