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      Cover image for Pleasure, reward, preference: their nature, determinants, and role in behavior
      1. 
      Pleasure, reward, preference: their nature, determinants, and role in behavior
      by 
      Berlyne, D. E., editor.
      ScienceDirect http://www.sciencedirect.com/science/book/9780120925506
      Format: 
      Excerpt: 
      Pleasantness and Conditioned Incentives in Verbal Learning; Introduction; What Is Being Transferred to P