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      Cover image for Message-attitude-behavior relationship : theory, methodology, and application
      1. 
      Message-attitude-behavior relationship : theory, methodology, and application
      by 
      Cushman, Donald P.
      ScienceDirect http://www.sciencedirect.com/science/book/9780121997601
      Format: 
      Excerpt: 
      deterministic model / Marshall Scott Poole and John E. Hunter -- The message-attitude-behavior relationship from