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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Samli, A. Coskun. author.

http://dx.doi.org/10.1007/978-1-4614-5125-9

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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development /

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

Meister, Sandra.

http://dx.doi.org/10.1007/978-3-8349-4055-1

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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the

Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe.

ScienceDirect http://www.sciencedirect.com/science/book/9781856177948

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Excerpt:

Consumer behavior -- United States.

Media and Convergence Management

Diehl, Sandra. editor.

http://dx.doi.org/10.1007/978-3-642-36163-0

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Excerpt:

, business models, consumer behavior and content management. This book gathers insights from renowned

Customer Relationship Management Concept, Strategy, and Tools

Kumar, V.

http://dx.doi.org/10.1007/978-3-642-20110-3

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Customer Management in B2B -- 13 CRM and Consumer Behavior -- 14 Application of CRM in B2B and B2B

Interactive Decision Aids in E-Commerce

Pfeiffer, Jella.

http://dx.doi.org/10.1007/978-3-7908-2769-9

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-to-read style and provides both practical recommendations and knowledge about consumer behavior

Diversity in European Marketing Text and Cases

Rudolph, Thomas.

http://dx.doi.org/10.1007/978-3-8349-6976-7

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Excerpt:

>Diversity in Consumer Behavior in Europe Diverse Marketing Environments and Diversity Management<p

Casinonomics The Socioeconomic Impacts of the Casino Industry

Walker, Douglas M. author.

http://dx.doi.org/10.1007/978-1-4614-7123-3

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-- Gambling, consumer behavior, and welfare -- Misconceptions about casinos and economic growth -- Analysis of

Violence and Aggression in Sporting Contests Economics, History and Policy

Jewell, R. Todd.

http://dx.doi.org/10.1007/978-1-4419-6630-8

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, showing that standard microeconomic theory used to explain consumer and producer behavior can also be

10.

The Changing Business Landscape of Romania Lessons for and from Transition Economies

Thomas, Andrew R. editor.

http://dx.doi.org/10.1007/978-1-4614-6865-3

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of the Romanian Business Environment -- Changes in the Romanian Consumer Behavior -- Green Clusters

11.

New Perspectives on Industrial Organization With Contributions from Behavioral Economics and Game Theory

Tremblay, Victor J.

http://dx.doi.org/10.1007/978-1-4614-3241-8

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firm and consumer behavior,of the factors that influence market structure and economic performance, and

12.

Citation Classics from the Journal of Business Ethics Celebrating the First Thirty Years of Publication

Michalos, Alex C. editor.

http://dx.doi.org/10.1007/978-94-007-4126-3

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unethical behavior: a comparison of the theory of reasoned action and the theory of planned behavior; Man

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