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      by 
      Holbrook, Morris B.
      Format: 
      Excerpt: 
      The semiotics of consumption interpreting symbolic consumer behavior in popular culture and works
      by 
      Bearden, William O.
      Format: 
      Excerpt: 
      Handbook of marketing scales: multi-item measures for marketing and consumer behavior research /
      by 
      Karahan, Kasım
      Format: 
      Excerpt: 
      Consumer behavior -- Turkey -- Kayseri.