Search ResultsElectronic Resources 
by
Levinson, Jay Conrad.
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Guerrilla marketing remix Levinson, Jay Conrad.
by
Levinson, Jay Conrad, author.
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Guerilla marketing in 30 days / Levinson, Jay Conrad, author.
by
Webster, Frederick E., author.
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Marketing communication : modern promotional strategy / Webster, Frederick E., author.
by
Engel, James F., author
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Promotional strategy : managing the marketing communications process / Engel, James F., author
by
Engel, James F.
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Promotional strategy : managing the marketing communications process / Engel, James F.
by
Heyman, Jay H., 1939-
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All you need is a good idea! how to create marketing messages that actually get results / Heyman
by
Shimp, Terence A.
Format:
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Advertising. promotion, and supplemental aspects of integrated marketing communications / Shimp
by
Levinson, Jay Conrad.
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Guerrilla marketing : secrets for making big profits from your small business / Levinson, Jay
by
DiMarco, John, author.
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Communications writing and design : the integrated manual for marketing, advertising, and public
by
Armstrong, Derek Lee
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The persona principle : how to succeed in business with image-marketing / Armstrong, Derek Lee
by
Belch, George E.
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Excerpt:
Introduction to advertising and promotion : an integrated marketing communications perspective /
by
Jaffe, Joseph.
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Z.E.R.O. : zero paid media as the new marketing model / Jaffe, Joseph.

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