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      Cover image for Cultural perspectives on services marketing
      1. 
      Cultural perspectives on services marketing
      by 
      La Roche, Michael.
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      Excerpt: 
      Cultural perspectives on services marketing La Roche, Michael.
      Cover image for Relationship marketing theory and practice
      2. 
      Relationship marketing theory and practice
      by 
      Buttle, Francis.
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      Relationship marketing theory and practice / Buttle, Francis.
      Cover image for Service apres-vente et marketing
      3. 
      Service apres-vente et marketing
      by 
      Ziller, Jacques
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      Excerpt: 
      Service apres-vente et marketing / Ziller, Jacques
      Cover image for Relationship marketing : successful strategies for the age of the customer
      4. 
      Relationship marketing : successful strategies for the age of the customer
      by 
      McKenna, Regis.
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      Excerpt: 
      Relationship marketing : successful strategies for the age of the customer / McKenna, Regis.
      Cover image for Services marketing : integrating customer focus across the firm
      5. 
      Services marketing : integrating customer focus across the firm
      by 
      Zeithaml, Valarie A.
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      Excerpt: 
      Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.
      Cover image for Marketing for rainmakers 52 rules of engagement to attract and retain customers for life
      6. 
      Marketing for rainmakers 52 rules of engagement to attract and retain customers for life
      by 
      Fragasso, Philip M., 1950-
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      Marketing for rainmakers 52 rules of engagement to attract and retain customers for life / Fragasso
      Cover image for Service recovery and service continuity
      7. 
      Service recovery and service continuity
      by 
      Baron, Steve.
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      Excerpt: 
      Journal of services marketing ;
      Cover image for Service excellence : creating customer experiences that build relationships
      8. 
      Service excellence : creating customer experiences that build relationships
      by 
      Bolton, Ruth N. (Ruth Nancy), author.
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      Excerpt: 
      Marketing strategy collection,
      Cover image for Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things
      9. 
      Cover image for Delivering knock your socks off service
      10. 
      Delivering knock your socks off service
      by 
      Zemke, Ron.
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      Excerpt: 
      Marketing.
      Cover image for Customer-Centricity : The New Path to Product Innovation and Profitability.
      11. 
      Customer-Centricity : The New Path to Product Innovation and Profitability.
      by 
      Giménez, Josep F. Valls.
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      Excerpt: 
      Marketing-Data processing..
      Cover image for The ultimate online customer service guide how to connect with your customers to sell more!
      12.