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      Cover image for Transnational Marketing and Transnational Consumers
      1. 
      Transnational Marketing and Transnational Consumers
      by 
      Sirkeci, Ibrahim. author.
      http://dx.doi.org/10.1007/978-3-642-36775-5
      Format: 
      Excerpt: 
      Transnational Marketing and Transnational Consumers Sirkeci, Ibrahim. author.
      Cover image for Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
      2. 
      Cover image for Profiting from Innovation in China
      3. 
      Profiting from Innovation in China
      by 
      Gassmann, Oliver.
      http://dx.doi.org/10.1007/978-3-642-30592-4
      Format: 
      Excerpt: 
      Engineering Economics, Organization, Logistics, Marketing.
      Cover image for Interactive Decision Aids in E-Commerce
      4. 
      Cover image for Advances in Through-life Engineering Services
      5. 
      Advances in Through-life Engineering Services
      by 
      Redding, Louis. editor.
      http://dx.doi.org/10.1007/978-3-319-49938-3
      Format: 
      Excerpt: 
      Engineering Economics, Organization, Logistics, Marketing.
      Cover image for Space Program Management Methods and Tools
      6. 
      Space Program Management Methods and Tools
      by 
      Spagnulo, Marcello. author.
      http://dx.doi.org/10.1007/978-1-4614-3755-0
      Format: 
      Excerpt: 
      : Space Programs Management -- Chapter 3: Marketing of Space Programs -- Chapter 4: Methods and Tools of
      Cover image for Proceedings of the 23rd International Conference on Industrial Engineering and Engineering Management 2016 Theory and Application of Industrial Engineering
      7. 
      Proceedings of the 23rd International Conference on Industrial Engineering and Engineering Management 2016 Theory and Application of Industrial Engineering
      by 
      Qi, Ershi. editor.
      http://dx.doi.org/10.2991/978-94-6239-255-7
      Format: 
      Excerpt: 
      Network -- 13.Rational Thinking of the Marketing Strategy Based on Customer Equity -- 14.An Empirical