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Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes

Biemans, Wim.

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Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes

Cover image for Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting

Paluch, Stefanie.

http://dx.doi.org/10.1007/978-3-8349-6936-1

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for remote service providers on how to increase the technology adoption and reinforce the

Essays on Dynamic Updating of Consumer Preferences

Lu, Tong, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10793082

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, which can be used to improve predictions of new product adoption. Third, we use clickstream data from an

Essays on Mobile Channel User Behavior

Lee, Mi Hyun, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10750039

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chapter, I investigate the impact of mobile users' popular app adoption on their app usage behaviors. The

CLEP® Principles of Marketing Book + Online.

Finch, James E.

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Management -- Product Classification -- Product Concepts -- New Product Planning -- Product Adoption and

Exploring organisational market learning for innovation within consumer markets: Towards a theoretical model

Roberts, Deborah Lynn, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832239

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been recognised. Marketing success is contingent upon the adoption of innovations in new services, new

Factors Impacting the Intent to Use an Interactive Visual Aid on a Tablet PC Platform by a Biotechnology Sales Force

Dotter, Thomas A., author. (orcid)0000-0001-6994-6871

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10789921

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, Sappington's (1991) principal agent model, and Davis' (1983) technology adoption model to determine usage

Essays in Machine Learning, Social Networks and Marketing

Nathan, Alexandros, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822061

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structural aspects behind the adoption of Venmo. The most distinct quality of our data set is that Venmo

Customer Engagement in a Multichanel Context

Jiao, Wenyu, author.

http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13870729

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modéliser le comportement en termes de choix d’une marque, et des modèles Tobit pour étudier les effets de l’adoption

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