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      Cover image for Branded Component Strategies Ingredient Branding in B2B Markets
      1. 
      Cover image for Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
      2. 
      Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends
      3. 
      Cover image for Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting
      4. 
      Cover image for The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
      5. 
      Cover image for Cruise Management Information and Decision Support Systems
      6. 
      Cruise Management Information and Decision Support Systems
      by 
      Papathanassis, Alexis.
      http://dx.doi.org/10.1007/978-3-8349-7159-3
      Format: 
      Excerpt: 
      Economics/Management Science.
      Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
      7. 
      Cover image for Diversity in European Marketing Text and Cases
      8. 
      Diversity in European Marketing Text and Cases
      by 
      Rudolph, Thomas.
      http://dx.doi.org/10.1007/978-3-8349-6976-7
      Format: 
      Excerpt: 
      Economics/Management Science.
      Cover image for Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
      9. 
      Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
      10. 
      Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
      11. 
      Cover image for Service Management The New Paradigm in Retailing
      12. 
      Service Management The New Paradigm in Retailing
      by 
      Kandampully, Jay.
      http://dx.doi.org/10.1007/978-1-4614-1554-1
      Format: 
      Excerpt: 
      Economics/Management Science.