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      Cover image for Marketing management
      1. 
      Marketing management
      by 
      Kotler, Philip
      Format: 
      Excerpt: 
      Marketing management / Kotler, Philip
      Cover image for Brand management
      2. 
      Brand management
      by 
      De Chernatony, L. (Leslie)
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      Excerpt: 
      Brand management De Chernatony, L. (Leslie)
      Cover image for Modern marketing management
      3. 
      Modern marketing management
      by 
      Lawrence, Raymond J..
      Format: 
      Excerpt: 
      Modern marketing management / Lawrence, Raymond J..
      Cover image for Machiavelli, marketing, and management
      4. 
      Machiavelli, marketing, and management
      by 
      Harris, Phil, 1952-
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      Machiavelli, marketing, and management Harris, Phil, 1952-
      Cover image for Sales Excellence Systematic Sales Management
      5. 
      Sales Excellence Systematic Sales Management
      by 
      Homburg, Christian.
      http://dx.doi.org/10.1007/978-3-642-29169-2
      Format: 
      Excerpt: 
      Sales Excellence Systematic Sales Management / Homburg, Christian.
      Cover image for Business management. II, (Marketing and finance)
      6. 
      Business management. II, (Marketing and finance)
      by 
      Narayana Reddy, P., 1955-
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      Business management. II, (Marketing and finance) Narayana Reddy, P., 1955-
      Cover image for Marketing intelligence in retail and distribution management
      7. 
      Marketing intelligence in retail and distribution management
      by 
      Stalidis, George, editor.
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      Marketing intelligence in retail and distribution management / Stalidis, George, editor.
      Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
      8. 
      The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
      by 
      Portmann, Edy. author.
      http://dx.doi.org/10.1007/978-3-642-33233-3
      Format: 
      Excerpt: 
      The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management / Portmann, Edy
      Cover image for Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
      9. 
      Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
      by 
      Rajola, Federico. author.
      http://dx.doi.org/10.1007/978-3-642-35554-7
      Format: 
      Excerpt: 
      Customer Relationship Management in the Financial Industry Organizational Processes and Technology
      Cover image for Cruise Management Information and Decision Support Systems
      10. 
      Cruise Management Information and Decision Support Systems
      by 
      Papathanassis, Alexis.
      http://dx.doi.org/10.1007/978-3-8349-7159-3
      Format: 
      Excerpt: 
      Cruise Management Information and Decision Support Systems / Papathanassis, Alexis.
      Cover image for Service Management The New Paradigm in Retailing
      11. 
      Service Management The New Paradigm in Retailing
      by 
      Kandampully, Jay.
      http://dx.doi.org/10.1007/978-1-4614-1554-1
      Format: 
      Excerpt: 
      Service Management The New Paradigm in Retailing / Kandampully, Jay.
      Cover image for Modelling Value Selected Papers of the 1st International Conference on Value Chain Management
      12. 
      Modelling Value Selected Papers of the 1st International Conference on Value Chain Management
      by 
      Jodlbauer, Herbert.
      http://dx.doi.org/10.1007/978-3-7908-2747-7
      Format: 
      Excerpt: 
      Modelling Value Selected Papers of the 1st International Conference on Value Chain Management /
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