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      Cover image for Cultural perspectives on services marketing
      1. 
      Cultural perspectives on services marketing
      by 
      La Roche, Michael.
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      Format: 
      Excerpt: 
      Cultural perspectives on services marketing La Roche, Michael.
      Cover image for Services research in a cross-cultural/cross-national context
      2. 
      Services research in a cross-cultural/cross-national context
      by 
      Ford, John B.
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      Format: 
      Excerpt: 
      International marketing review ;
      Cover image for Promotion of services
      3. 
      Promotion of services
      by 
      Royne Stafford, Marla.
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      Format: 
      Excerpt: 
      Journal of services marketing ;
      Cover image for Global trends and challenges in services
      4. 
      Global trends and challenges in services
      by 
      Sigala, Marianna.
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      Format: 
      Excerpt: 
      Marketing.
      Cover image for Service science, management, and engineering theory and applications
      5. 
      Service science, management, and engineering theory and applications
      by 
      Xiong, Gang, 1976-
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      Format: 
      Excerpt: 
      Engineering services marketing.
      Cover image for Service science, management, and engineering theory and applications
      6. 
      Service science, management, and engineering theory and applications
      by 
      Xiong, Gang, 1969-
      ScienceDirect http://www.sciencedirect.com/science/book/9780123970374
      Format: 
      Excerpt: 
      Engineering services marketing.
      Cover image for Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım
      7. 
      Cover image for Service thinking : the seven principles to discover innovative opportunities
      8. 
      Service thinking : the seven principles to discover innovative opportunities
      by 
      Hastings, Hunter., author.
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      Format: 
      Excerpt: 
      marketing
      Cover image for Profiting from services and solutions : what product-centric firms need to know
      9. 
      Profiting from services and solutions : what product-centric firms need to know
      by 
      Zeithaml, Valarie A., author.
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      Format: 
      Excerpt: 
      solutions marketing