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      Cover image for MetricsMan : it doesn't count unless you can count it
      1. 
      MetricsMan : it doesn't count unless you can count it
      by 
      Bartholomew, Don., author.
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      Format: 
      Excerpt: 
      research and measurement-- the evolution of measurement over the years, return on investment (ROI), the
      Cover image for Viral marketing and social networks
      2. 
      Viral marketing and social networks
      by 
      Petrescu, Maria., author.
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      Format: 
      Excerpt: 
      marketing, beginning with a short overview of the history and evolution of the viral marketing term. As well