Search Results for Management.. - Narrowed by: Marketing.SirsiDynix Enterprisehttp://katalog.baskent.edu.tr/client/en_US/default/default/qu$003dManagement..$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list2026-07-23T19:43:35ZMarketing managementent://SD_ILS/0/SD_ILS:6752972026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kotler, Philip<br/>Format: Books<br/>Brand managementent://SD_ILS/0/SD_ILS:9469752026-07-23T19:43:35Z2026-07-23T19:43:35Zby De Chernatony, L. (Leslie)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=361529">Click to View</a><br/>Format: Electronic Resources<br/>Modern marketing managementent://SD_ILS/0/SD_ILS:975142026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lawrence, Raymond J..<br/>Format: Books<br/>Machiavelli, marketing, and managementent://SD_ILS/0/SD_ILS:9254682026-07-23T19:43:35Z2026-07-23T19:43:35Zby Harris, Phil, 1952-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=170169">Click to View</a><br/>Format: Electronic Resources<br/>Sales Excellence Systematic Sales Managementent://SD_ILS/0/SD_ILS:1379432026-07-23T19:43:35Z2026-07-23T19:43:35Zby Homburg, Christian.<br/><a href="http://dx.doi.org/10.1007/978-3-642-29169-2">http://dx.doi.org/10.1007/978-3-642-29169-2</a><br/>Format: Electronic Resources<br/>Business management. II, (Marketing and finance)ent://SD_ILS/0/SD_ILS:10569652026-07-23T19:43:35Z2026-07-23T19:43:35Zby Narayana Reddy, P., 1955-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3011460">Click to View</a><br/>Format: Electronic Resources<br/>Marketing intelligence in retail and distribution managementent://SD_ILS/0/SD_ILS:11484532026-07-23T19:43:35Z2026-07-23T19:43:35Zby Stalidis, George, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=5910175">Click to View</a><br/>Format: Electronic Resources<br/>The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Managementent://SD_ILS/0/SD_ILS:1404102026-07-23T19:43:35Z2026-07-23T19:43:35Zby Portmann, Edy. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format: Electronic Resources<br/>Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovationent://SD_ILS/0/SD_ILS:1404392026-07-23T19:43:35Z2026-07-23T19:43:35Zby Rajola, Federico. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-35554-7">http://dx.doi.org/10.1007/978-3-642-35554-7</a><br/>Format: Electronic Resources<br/>Cruise Management Information and Decision Support Systemsent://SD_ILS/0/SD_ILS:1380402026-07-23T19:43:35Z2026-07-23T19:43:35Zby Papathanassis, Alexis.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-7159-3">http://dx.doi.org/10.1007/978-3-8349-7159-3</a><br/>Format: Electronic Resources<br/>Service Management The New Paradigm in Retailingent://SD_ILS/0/SD_ILS:1375852026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kandampully, Jay.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-1554-1">http://dx.doi.org/10.1007/978-1-4614-1554-1</a><br/>Format: Electronic Resources<br/>Modelling Value Selected Papers of the 1st International Conference on Value Chain Managementent://SD_ILS/0/SD_ILS:1379842026-07-23T19:43:35Z2026-07-23T19:43:35Zby Jodlbauer, Herbert.<br/><a href="http://dx.doi.org/10.1007/978-3-7908-2747-7">http://dx.doi.org/10.1007/978-3-7908-2747-7</a><br/>Format: Electronic Resources<br/>Customer Relationship Management Concept, Strategy, and Toolsent://SD_ILS/0/SD_ILS:1377942026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kumar, V.<br/><a href="http://dx.doi.org/10.1007/978-3-642-20110-3">http://dx.doi.org/10.1007/978-3-642-20110-3</a><br/>Format: Electronic Resources<br/>Strategic Retail Management Text and International Casesent://SD_ILS/0/SD_ILS:1380242026-07-23T19:43:35Z2026-07-23T19:43:35Zby Zentes, Joachim.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-6740-4">http://dx.doi.org/10.1007/978-3-8349-6740-4</a><br/>Format: Electronic Resources<br/>A Study of the Strategic Issues of Brand Management in the Healthcare Sector with Special Reference to Varanasi Cityent://SD_ILS/0/SD_ILS:6835062026-07-23T19:43:35Z2026-07-23T19:43:35Zby Singh, Raj Kumar, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832782">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832782</a><br/>Format: Books<br/>Marketing, sales and customer management (MSC) : an integrated overall B2B management approachent://SD_ILS/0/SD_ILS:10377012026-07-23T19:43:35Z2026-07-23T19:43:35Zby Hofmaier, Richard, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1787239">Click to View</a><br/>Format: Electronic Resources<br/>Handbook of Social Media Management Value Chain and Business Models in Changing Media Marketsent://SD_ILS/0/SD_ILS:1403612026-07-23T19:43:35Z2026-07-23T19:43:35Zby Friedrichsen, Mike. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferencesent://SD_ILS/0/SD_ILS:1404932026-07-23T19:43:35Z2026-07-23T19:43:35Zby Christiaans, Lena. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-00456-9">http://dx.doi.org/10.1007/978-3-658-00456-9</a><br/>Format: Electronic Resources<br/>Employees' Generation, Gender, and Protective Social Media Use Behavior: Implications for Upper Echelon Managementent://SD_ILS/0/SD_ILS:6951642026-07-23T19:43:35Z2026-07-23T19:43:35Zby Dangelo, Debra J., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10830176">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10830176</a><br/>Format: Books<br/>Brand Growth Barriers Identify, Understand, and Overcome Thement://SD_ILS/0/SD_ILS:1404722026-07-23T19:43:35Z2026-07-23T19:43:35Zby Krüger, Ralph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37108-0">http://dx.doi.org/10.1007/978-3-642-37108-0</a><br/>Format: Electronic Resources<br/>Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Designent://SD_ILS/0/SD_ILS:1404672026-07-23T19:43:35Z2026-07-23T19:43:35Zby Solberg Søilen, Klaus. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format: Electronic Resources<br/>Marketing des services publics : l'etude des besoins de la populationent://SD_ILS/0/SD_ILS:649202026-07-23T19:43:35Z2026-07-23T19:43:35Zby Bon, Jerome<br/>Format: Books<br/>Network Governance Alliances, Cooperatives and Franchise Chainsent://SD_ILS/0/SD_ILS:1405192026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ehrmann, Thomas. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-7908-2867-2">http://dx.doi.org/10.1007/978-3-7908-2867-2</a><br/>Format: Electronic Resources<br/>Interactive Decision Aids in E-Commerceent://SD_ILS/0/SD_ILS:1379892026-07-23T19:43:35Z2026-07-23T19:43:35Zby Pfeiffer, Jella.<br/><a href="http://dx.doi.org/10.1007/978-3-7908-2769-9">http://dx.doi.org/10.1007/978-3-7908-2769-9</a><br/>Format: Electronic Resources<br/>Innovation in marketing : new perspectives for profit and growthent://SD_ILS/0/SD_ILS:822912026-07-23T19:43:35Z2026-07-23T19:43:35Zby Levitt, Theodore<br/>Format: Books<br/>Back where we belong - marketing as the organization's core strategyent://SD_ILS/0/SD_ILS:10349962026-07-23T19:43:35Z2026-07-23T19:43:35Zby Edvardsson, Bo, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1752812">Click to View</a><br/>Format: Electronic Resources<br/>Pandemics and consumer behaviorent://SD_ILS/0/SD_ILS:11958912026-07-23T19:43:35Z2026-07-23T19:43:35Zby Başar, Enes Emre, editor.<br/>Format: Books<br/>The Theory of Comparative Advantage : Why Specialisation Is the Key to Success.ent://SD_ILS/0/SD_ILS:11505782026-07-23T19:43:35Z2026-07-23T19:43:35Zby 50MINUTES.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2051933">Click to View</a><br/>Format: Electronic Resources<br/>A manager's guide to building a successful businessent://SD_ILS/0/SD_ILS:10091632026-07-23T19:43:35Z2026-07-23T19:43:35Zby Randazzo, Gary.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1132603">Click to View</a><br/>Format: Electronic Resources<br/>Strategies to Cultivate Sustainable Open Innovation Culture in High-Tech Organizationsent://SD_ILS/0/SD_ILS:6824282026-07-23T19:43:35Z2026-07-23T19:43:35Zby Banai, Eyal, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10825766">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10825766</a><br/>Format: Books<br/>Strategies for Reducing Short-Tenured Employee Attrition in the Retail Grocery Industryent://SD_ILS/0/SD_ILS:6825192026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ngemegwai, Ogechi U., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826190">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826190</a><br/>Format: Books<br/>Music Artists' Strategies to Generate Revenue through Technologyent://SD_ILS/0/SD_ILS:6827372026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kamara, Kalilu, II, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10827391">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10827391</a><br/>Format: Books<br/>Strategies for New Product Development in an Emerging Marketent://SD_ILS/0/SD_ILS:7023492026-07-23T19:43:35Z2026-07-23T19:43:35Zby Azigbo, Uloaku, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13860509">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13860509</a><br/>Format: Books<br/>The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choiceent://SD_ILS/0/SD_ILS:6921052026-07-23T19:43:35Z2026-07-23T19:43:35Zby Whitley, Sarah Catherine, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10812105">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10812105</a><br/>Format: Books<br/>Assessing Marketing Resource Allocation in Retailent://SD_ILS/0/SD_ILS:6935152026-07-23T19:43:35Z2026-07-23T19:43:35Zby Valenti, Albert, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817636">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817636</a><br/>Format: Books<br/>Strategy For Marketing Of Telecommunication Services: A Study With Special Reference To Reliance Infocomm Limitedent://SD_ILS/0/SD_ILS:6833722026-07-23T19:43:35Z2026-07-23T19:43:35Zby Singh, Sharad Kumar, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832646">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832646</a><br/>Format: Books<br/>Marketing logistics systems analysis: The development of heuristic guidelines to aid decision making in the pharmaceutical industryent://SD_ILS/0/SD_ILS:6830532026-07-23T19:43:35Z2026-07-23T19:43:35Zby Gregson, R. E., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832147">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832147</a><br/>Format: Books<br/>What Airbnb Reviews Can Tell Us? An Advanced Latent Aspect Rating Analysis Approachent://SD_ILS/0/SD_ILS:6796642026-07-23T19:43:35Z2026-07-23T19:43:35Zby Luo, Yi, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10789633">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10789633</a><br/>Format: Books<br/>Exploring Factors for Sustainable Success of Festivals: Authenticity, Customer Satisfaction, and Customer Citizenship Behaviorent://SD_ILS/0/SD_ILS:6907292026-07-23T19:43:35Z2026-07-23T19:43:35Zby Jeon, Hyeongjin, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10791748">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10791748</a><br/>Format: Books<br/>Exploring organisational market learning for innovation within consumer markets: Towards a theoretical modelent://SD_ILS/0/SD_ILS:6831452026-07-23T19:43:35Z2026-07-23T19:43:35Zby Roberts, Deborah Lynn, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832239">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832239</a><br/>Format: Books<br/>Kellogg on marketingent://SD_ILS/0/SD_ILS:9683822026-07-23T19:43:35Z2026-07-23T19:43:35Zby Tybout, Alice M.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=588942">Click to View</a><br/>Format: Electronic Resources<br/>Building Better Organizational Rebrands: Exploring the Employee Viewpointent://SD_ILS/0/SD_ILS:7006362026-07-23T19:43:35Z2026-07-23T19:43:35Zby Miller, Debra L., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809968">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809968</a><br/>Format: Books<br/>An Analysis of Firm Related Communications Using a Marketing Lensent://SD_ILS/0/SD_ILS:7005352026-07-23T19:43:35Z2026-07-23T19:43:35Zby Galande, Ashish S., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809342">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809342</a><br/>Format: Books<br/>Essays in Customer Engagementent://SD_ILS/0/SD_ILS:7005362026-07-23T19:43:35Z2026-07-23T19:43:35Zby Satyavageeswaran, Prakash, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809343">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809343</a><br/>Format: Books<br/>Immersing the Lay Self into Medication Reasoning: A Theory of Parental Health Behavior in the Context of Asian Developing Countriesent://SD_ILS/0/SD_ILS:6874472026-07-23T19:43:35Z2026-07-23T19:43:35Zby Nguyen, Phuong, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10902492">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10902492</a><br/>Format: Books<br/>Profit-Sharing vs Gainsharing: What Drives Millennials to a Career in Professional Selling?ent://SD_ILS/0/SD_ILS:7012042026-07-23T19:43:35Z2026-07-23T19:43:35Zby Gafford, Jerome McFerrin, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13813108">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13813108</a><br/>Format: Books<br/>Marketing in Higher Education: Using Academic Motivation to Effectively Identify Market Segmentsent://SD_ILS/0/SD_ILS:6817752026-07-23T19:43:35Z2026-07-23T19:43:35Zby Turner, Beverly, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822376">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822376</a><br/>Format: Books<br/>Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matchingent://SD_ILS/0/SD_ILS:6826722026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lim, Jonathan Billy, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826964">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826964</a><br/>Format: Books<br/>Investigating Consumer Motivations for Sustainable Hotel Practices and the Effect on Satisfaction and Attitudinal Loyaltyent://SD_ILS/0/SD_ILS:6799882026-07-23T19:43:35Z2026-07-23T19:43:35Zby Thorsson, Magnus, author. (orcid)0000-0002-3494-0741<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10791975">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10791975</a><br/>Format: Books<br/>Social Media Sport Engagement: Examining the Influence of Product Post, Purchasing and Generated Revenueent://SD_ILS/0/SD_ILS:6818822026-07-23T19:43:35Z2026-07-23T19:43:35Zby Wells-O'Rear, Wendy, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10823052">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10823052</a><br/>Format: Books<br/>Two Essays on Large-Scale Data Applications in Marketingent://SD_ILS/0/SD_ILS:6825992026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kim, Keunwoo, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826538">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826538</a><br/>Format: Books<br/>Artificial Intelligence in Media Industries; Creating Better User Experiences and Maintaining High Customer Loyaltiesent://SD_ILS/0/SD_ILS:6943232026-07-23T19:43:35Z2026-07-23T19:43:35Zby Cheng, Gong, author. (orcid)0000-0002-2204-4333<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10825037">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10825037</a><br/>Format: Books<br/>Food Quality Versus Quantity: Consumers' Value Perception and the Influence of Eating Styleent://SD_ILS/0/SD_ILS:6803392026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ge, Li, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10808510">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10808510</a><br/>Format: Books<br/>Essays in Machine Learning, Social Networks and Marketingent://SD_ILS/0/SD_ILS:6937182026-07-23T19:43:35Z2026-07-23T19:43:35Zby Nathan, Alexandros, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822061">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822061</a><br/>Format: Books<br/>The portable MBAent://SD_ILS/0/SD_ILS:9628702026-07-23T19:43:35Z2026-07-23T19:43:35Zby Eades, Ken M.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=514301">Click to View</a><br/>Format: Electronic Resources<br/>Önemli iş kitabının ayrıntılı özeti.ent://SD_ILS/0/SD_ILS:814222026-07-23T19:43:35Z2026-07-23T19:43:35ZFormat: Books<br/>The strategic Drucker growth strategies and marketing insights from the works of Peter Druckerent://SD_ILS/0/SD_ILS:9872112026-07-23T19:43:35Z2026-07-23T19:43:35Zby Swaim, Robert W.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=822434">Click to View</a><br/>Format: Electronic Resources<br/>Bir strateji ustası : Peter Druckerent://SD_ILS/0/SD_ILS:12168082026-07-23T19:43:35Z2026-07-23T19:43:35Zby Swaim, Robert W, yazar.<br/>Format: Books<br/>Changing Behaviors: Improving Customer Service in a Digital-Driven Worldent://SD_ILS/0/SD_ILS:6935322026-07-23T19:43:35Z2026-07-23T19:43:35Zby Martyn, Elizabeth, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817685">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817685</a><br/>Format: Books<br/>A Multi-Level Dyadic Restaurant Employee-Customer Model of Orientation, Incivility, and Satisfaction: An Identity-Based Extension of Belongingness Theoryent://SD_ILS/0/SD_ILS:6780702026-07-23T19:43:35Z2026-07-23T19:43:35Zby Liu, Jing, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10681811">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10681811</a><br/>Format: Books<br/>Strategies to Improve Business Performance with Information from Social Mediaent://SD_ILS/0/SD_ILS:6959912026-07-23T19:43:35Z2026-07-23T19:43:35Zby Taylor Chan, Tit Yee, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10837279">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10837279</a><br/>Format: Books<br/>Interface and Pathways: Exploring perceptions of sustainability to inform communication strategiesent://SD_ILS/0/SD_ILS:6830982026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lilley, Debra, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832192">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832192</a><br/>Format: Books<br/>Muhterem müşterimizent://SD_ILS/0/SD_ILS:650452026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kaya, İsmail<br/>Format: Books<br/>Demarketingent://SD_ILS/0/SD_ILS:10217282026-07-23T19:43:35Z2026-07-23T19:43:35Zby Bradley, Nigel, 1958-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1498729">Click to View</a><br/>Format: Electronic Resources<br/>Hotel and food service marketing : a managerial approach.ent://SD_ILS/0/SD_ILS:123372026-07-23T19:43:35Z2026-07-23T19:43:35Zby Buttle, Francis<br/>Format: Books<br/>Small money big impact : fighting poverty with microfinanceent://SD_ILS/0/SD_ILS:11237242026-07-23T19:43:35Z2026-07-23T19:43:35Zby Fanconi, Peter, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4813152">Click to View</a><br/>Format: Electronic Resources<br/>Lead generation for dummiesent://SD_ILS/0/SD_ILS:10285852026-07-23T19:43:35Z2026-07-23T19:43:35Zby Rothman, Dayna, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1650864">Click to View</a><br/>Format: Electronic Resources<br/>Marketing accountability a new metrics model to measure marketing effectivenessent://SD_ILS/0/SD_ILS:9862202026-07-23T19:43:35Z2026-07-23T19:43:35Zby McDonald, Malcolm.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=816761">Click to View</a><br/>Format: Electronic Resources<br/>Enterprise sales and operations planning synchronizing demand, supply and resources for peak performanceent://SD_ILS/0/SD_ILS:10777742026-07-23T19:43:35Z2026-07-23T19:43:35Zby Palmatier, George E.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3319436">Click to View</a><br/>Format: Electronic Resources<br/>Siyaset pazarlaması : (toplam kalite yaklaşımı)ent://SD_ILS/0/SD_ILS:456522026-07-23T19:43:35Z2026-07-23T19:43:35Zby İslamoğlu, Ahmet Hamdi<br/>Format: Books<br/>Managing relationships, networks, and complexity in innovation, diffusion, and adoption processesent://SD_ILS/0/SD_ILS:9335152026-07-23T19:43:35Z2026-07-23T19:43:35Zby Biemans, Wim.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=253994">Click to View</a><br/>Format: Electronic Resources<br/>Understanding Domains and Roles of Fit in Sport Event Sponsorshipent://SD_ILS/0/SD_ILS:6966082026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kim, Ari, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10902811">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10902811</a><br/>Format: Books<br/>Pazarlamadan yönetime, insan kaynaklarından büyümeye ünlü yazarların en önemli kitapları bir arada 14 önemli iş kitabının ayrıntılı özetient://SD_ILS/0/SD_ILS:4782662026-07-23T19:43:35Z2026-07-23T19:43:35ZFormat: Books<br/>Pazarlama ve toplam kalite yönetimi ilişkisi : "Türkiye'nin 500 büyük sanayi kuruluşunda toplam kalite yönetimi uygulamaları üzerine araştırma"ent://SD_ILS/0/SD_ILS:11634812026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kılıç, Özcan.<br/>Format: Books<br/>A Correlational Study of Market Orientation and Small Business Performance: The Mediating Role of Innovativenessent://SD_ILS/0/SD_ILS:7011342026-07-23T19:43:35Z2026-07-23T19:43:35Zby Tomlinson, Zane Grey, Jr., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13812668">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13812668</a><br/>Format: Books<br/>In Search of Marketing's Genie Essays on the Impact of CEO and Corporate Governance Factors on Marketing Strategiesent://SD_ILS/0/SD_ILS:6795002026-07-23T19:43:35Z2026-07-23T19:43:35Zby Gala, Prachi, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10788634">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10788634</a><br/>Format: Books<br/>Showrooming and Brick-and-Mortar Stores' Mitigation Strategiesent://SD_ILS/0/SD_ILS:6908382026-07-23T19:43:35Z2026-07-23T19:43:35Zby Luo, Yilong, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10792392">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10792392</a><br/>Format: Books<br/>Markets and marketing an Emerald guide.ent://SD_ILS/0/SD_ILS:9376332026-07-23T19:43:35Z2026-07-23T19:43:35Zby ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=282912">Click to View</a><br/>Format: Electronic Resources<br/>Gurus on marketingent://SD_ILS/0/SD_ILS:9414752026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kermally, Sultan.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=308964">Click to View</a><br/>Format: Electronic Resources<br/>Connected by design : 7 principles of business transformation through functional integrationent://SD_ILS/0/SD_ILS:10313652026-07-23T19:43:35Z2026-07-23T19:43:35Zby Wacksman, Barry, 1964- author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1683392">Click to View</a><br/>Format: Electronic Resources<br/>Marketing greatest hits. Volume II, Another masterclass in modern marketing ideasent://SD_ILS/0/SD_ILS:9924382026-07-23T19:43:35Z2026-07-23T19:43:35Zby Duncan, Kevin, 1961-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=881438">Click to View</a><br/>Format: Electronic Resources<br/>Steal these ideas! marketing secrets that will make you a starent://SD_ILS/0/SD_ILS:9867292026-07-23T19:43:35Z2026-07-23T19:43:35Zby Cone, Steve, 1950-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=818772">Click to View</a><br/>Format: Electronic Resources<br/>Marketing navigation how to keep your marketing plan on course to implementation successent://SD_ILS/0/SD_ILS:9953592026-07-23T19:43:35Z2026-07-23T19:43:35Zby Bradford, Edmund.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=927681">Click to View</a><br/>Format: Electronic Resources<br/>The marketer's handbook reassessing marketing techniques for modern businessent://SD_ILS/0/SD_ILS:9785202026-07-23T19:43:35Z2026-07-23T19:43:35Zby Young, Laurie, 1955-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=697612">Click to View</a><br/>Format: Electronic Resources<br/>Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenueent://SD_ILS/0/SD_ILS:9414872026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ruskin-Brown, Ian.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=308995">Click to View</a><br/>Format: Electronic Resources<br/>Smart sales people don't advertise 10 ways to outsmart your competition with guerilla marketingent://SD_ILS/0/SD_ILS:9441602026-07-23T19:43:35Z2026-07-23T19:43:35Zby Richard, Tom.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=328780">Click to View</a><br/>Format: Electronic Resources<br/>ProfitBrand how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:9328432026-07-23T19:43:35Z2026-07-23T19:43:35Zby Wreden, Nick.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=242757">Click to View</a><br/>Format: Electronic Resources<br/>Naked marketing the bare essentialsent://SD_ILS/0/SD_ILS:9601152026-07-23T19:43:35Z2026-07-23T19:43:35Zby Grede, Robert.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=476979">Click to View</a><br/>Format: Electronic Resources<br/>Marketing in the 21st century an Emerald guide.ent://SD_ILS/0/SD_ILS:9376322026-07-23T19:43:35Z2026-07-23T19:43:35Zby ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=282911">Click to View</a><br/>Format: Electronic Resources<br/>Branded Component Strategies Ingredient Branding in B2B Marketsent://SD_ILS/0/SD_ILS:1380232026-07-23T19:43:35Z2026-07-23T19:43:35Zby Worm, Stefan.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-6453-3">http://dx.doi.org/10.1007/978-3-8349-6453-3</a><br/>Format: Electronic Resources<br/>Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketerent://SD_ILS/0/SD_ILS:1380152026-07-23T19:43:35Z2026-07-23T19:43:35Zby Meister, Sandra.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4055-1">http://dx.doi.org/10.1007/978-3-8349-4055-1</a><br/>Format: Electronic Resources<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:1380212026-07-23T19:43:35Z2026-07-23T19:43:35Zby Eisend, Martin.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-settingent://SD_ILS/0/SD_ILS:1380272026-07-23T19:43:35Z2026-07-23T19:43:35Zby Paluch, Stefanie.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-6936-1">http://dx.doi.org/10.1007/978-3-8349-6936-1</a><br/>Format: Electronic Resources<br/>The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behaviorent://SD_ILS/0/SD_ILS:1380332026-07-23T19:43:35Z2026-07-23T19:43:35Zby Steckstor, Denise.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-7078-7">http://dx.doi.org/10.1007/978-3-8349-7078-7</a><br/>Format: Electronic Resources<br/>Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingent://SD_ILS/0/SD_ILS:1405082026-07-23T19:43:35Z2026-07-23T19:43:35Zby Klapdor, Sebastian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Electronic Resources<br/>Diversity in European Marketing Text and Casesent://SD_ILS/0/SD_ILS:1380302026-07-23T19:43:35Z2026-07-23T19:43:35Zby Rudolph, Thomas.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-6976-7">http://dx.doi.org/10.1007/978-3-8349-6976-7</a><br/>Format: Electronic Resources<br/>Hacking marketing : agile practices to make marketing smarter, faster, and more innovativeent://SD_ILS/0/SD_ILS:11089622026-07-23T19:43:35Z2026-07-23T19:43:35Zby Brinker, Scott, 1971- author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4451514">Click to View</a><br/>Format: Electronic Resources<br/>Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffeeent://SD_ILS/0/SD_ILS:1404992026-07-23T19:43:35Z2026-07-23T19:43:35Zby Langen, Nina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-00759-1">http://dx.doi.org/10.1007/978-3-658-00759-1</a><br/>Format: Electronic Resources<br/>Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Modelsent://SD_ILS/0/SD_ILS:1405262026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ziniel, Wolfgang. author.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-3633-2">http://dx.doi.org/10.1007/978-3-8349-3633-2</a><br/>Format: Electronic Resources<br/>Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in Chinaent://SD_ILS/0/SD_ILS:1405352026-07-23T19:43:35Z2026-07-23T19:43:35Zby Pennemann, Karin. author.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4492-4">http://dx.doi.org/10.1007/978-3-8349-4492-4</a><br/>Format: Electronic Resources<br/>Yeni pazarlama derslerient://SD_ILS/0/SD_ILS:744272026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kotler, Philip<br/>Format: Books<br/>Basic marketingent://SD_ILS/0/SD_ILS:650672026-07-23T19:43:35Z2026-07-23T19:43:35Zby Zikmund, William G.<br/>Format: Books<br/>Marketingent://SD_ILS/0/SD_ILS:2950192026-07-23T19:43:35Z2026-07-23T19:43:35Zby Zikmund, William<br/>Format: Books<br/>Temel pazarlama bilgileri : ders kitabıent://SD_ILS/0/SD_ILS:2907312026-07-23T19:43:35Z2026-07-23T19:43:35Zby Uraz, Çevik<br/>Format: Books<br/>Temel pazarlama bilgileri : ders kitabıent://SD_ILS/0/SD_ILS:215912026-07-23T19:43:35Z2026-07-23T19:43:35Zby Uraz, Çevik<br/>Format: Books<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:6732922026-07-23T19:43:35Z2026-07-23T19:43:35Zby Zikmund, William G.<br/>Format: Books<br/>Value-based marketing strategy : pricing and costs for relationship marketingent://SD_ILS/0/SD_ILS:11217862026-07-23T19:43:35Z2026-07-23T19:43:35Zby López, Santiago, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4771410">Click to View</a><br/>Format: Electronic Resources<br/>Chaotics the business of managing and marketing in the age of turbulenceent://SD_ILS/0/SD_ILS:9532312026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kotler, Philip.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=434979">Click to View</a><br/>Format: Electronic Resources<br/>Strategic success advanced marketing tipsent://SD_ILS/0/SD_ILS:10724762026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238252">Click to View</a><br/>Format: Electronic Resources<br/>Entrepreneur magazine's 103 start-up marketing tipsent://SD_ILS/0/SD_ILS:10724782026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238254">Click to View</a><br/>Format: Electronic Resources<br/>Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:9609012026-07-23T19:43:35Z2026-07-23T19:43:35Zby Neves, Marcos Fava.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=481010">Click to View</a><br/>Format: Electronic Resources<br/>Satış sonrası hizmetlerde müşteri tatminient://SD_ILS/0/SD_ILS:11638132026-07-23T19:43:35Z2026-07-23T19:43:35Zby Küheylan, Esin<br/>Format: Books<br/>Grow right Entrepreneur magazine's 102 marketing tips for growing businessesent://SD_ILS/0/SD_ILS:10724682026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238244">Click to View</a><br/>Format: Electronic Resources<br/>Get the word out Entrepreneur magazine's 98 marketing tips for promoting your businessent://SD_ILS/0/SD_ILS:10724712026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238247">Click to View</a><br/>Format: Electronic Resources<br/>Start right Entrepreneur magazine's 103 start-up marketing tipsent://SD_ILS/0/SD_ILS:10724752026-07-23T19:43:35Z2026-07-23T19:43:35Zby Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238251">Click to View</a><br/>Format: Electronic Resources<br/>Examining Employer-Brand Benefits through Online Employer Reviewsent://SD_ILS/0/SD_ILS:7024132026-07-23T19:43:35Z2026-07-23T19:43:35Zby Coaley, Patricia Callanan, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13861110">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13861110</a><br/>Format: Books<br/>Counter-Cyclical Price Promotion: Capturing "Seasonal" Category Expansion under Endogenous Consumptionent://SD_ILS/0/SD_ILS:7034652026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kwon, Minjung, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13871743">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13871743</a><br/>Format: Books<br/>DO IT! marketing 77 instant-action ideas to boost sales, maximize profits, and crush your competitionent://SD_ILS/0/SD_ILS:10128832026-07-23T19:43:35Z2026-07-23T19:43:35Zby Newman, David, 1964-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1183298">Click to View</a><br/>Format: Electronic Resources<br/>Marketing Practices of Small-Scale Industries in Varanasi Districtent://SD_ILS/0/SD_ILS:6832842026-07-23T19:43:35Z2026-07-23T19:43:35Zby Singh, Anti, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832558">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832558</a><br/>Format: Books<br/>The contrarian effect why it pays (big) to take typical sales advice and do the oppositeent://SD_ILS/0/SD_ILS:9586082026-07-23T19:43:35Z2026-07-23T19:43:35Zby Port, Michael, 1970-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=468989">Click to View</a><br/>Format: Electronic Resources<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:874852026-07-23T19:43:35Z2026-07-23T19:43:35Zby Engel, James F.<br/>Format: Books<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:12151592026-07-23T19:43:35Z2026-07-23T19:43:35Zby Engel, James F., author<br/>Format: Books<br/>A Qualitative Exploratory Case Study of Nigerian Pentecostal Pastors in America: The Effect of Leadership Style and Cultureent://SD_ILS/0/SD_ILS:6824242026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ubom, Joseph P., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10825746">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10825746</a><br/>Format: Books<br/>Rethinking corporatization and public services in the global southent://SD_ILS/0/SD_ILS:10295882026-07-23T19:43:35Z2026-07-23T19:43:35Zby McDonald, David A., editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1665608">Click to View</a><br/>Format: Electronic Resources<br/>Making microfinance work managing product diversificationent://SD_ILS/0/SD_ILS:9904952026-07-23T19:43:35Z2026-07-23T19:43:35Zby Frankiewicz, Cheryl.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=863019">Click to View</a><br/>Format: Electronic Resources<br/>Making microfinance work managing for improved performanceent://SD_ILS/0/SD_ILS:9696692026-07-23T19:43:35Z2026-07-23T19:43:35Zby Churchill, Craig Farren, 1964-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=605710">Click to View</a><br/>Format: Electronic Resources<br/>İşletmelerde ambalaj sorunları ve ambalajlama alanındaki gelişmelerent://SD_ILS/0/SD_ILS:7312026-07-23T19:43:35Z2026-07-23T19:43:35Zby Çakıcı, Latif<br/>Format: Books<br/>İşletmelerde ambalaj sorunları ve ambalajlama alanındaki gelişmelerent://SD_ILS/0/SD_ILS:330822026-07-23T19:43:35Z2026-07-23T19:43:35Zby Çakıcı, Latif<br/>Format: Books<br/>Resisting McDonaldizationent://SD_ILS/0/SD_ILS:12375932026-07-23T19:43:35Z2026-07-23T19:43:35Zby Smart, Barry, edited<br/>Format: Books<br/>Guerrilla marketing : secrets for making big profits from your small businessent://SD_ILS/0/SD_ILS:758112026-07-23T19:43:35Z2026-07-23T19:43:35Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Boutique, Design and Luxury Hotels in New York City: a Survey of the Impact of Art and Design as a Marketing Differentiation Strategyent://SD_ILS/0/SD_ILS:6875182026-07-23T19:43:35Z2026-07-23T19:43:35Zby Thompson, Allison, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10185648">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10185648</a><br/>Format: Books<br/>The accidental marketer : power tools for people who find themselves in marketing rolesent://SD_ILS/0/SD_ILS:10282752026-07-23T19:43:35Z2026-07-23T19:43:35Zby Spitale, Tom, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1645265">Click to View</a><br/>Format: Electronic Resources<br/>Resisting McDonaldizationent://SD_ILS/0/SD_ILS:9650072026-07-23T19:43:35Z2026-07-23T19:43:35Zby Smart, Barry.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=537830">Click to View</a><br/>Format: Electronic Resources<br/>Firms, markets, and economic change a dynamic theory of business institutionsent://SD_ILS/0/SD_ILS:9247512026-07-23T19:43:35Z2026-07-23T19:43:35Zby Langlois, Richard N.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=168570">Click to View</a><br/>Format: Electronic Resources<br/>Shopper marketing : a how-to business storyent://SD_ILS/0/SD_ILS:11055642026-07-23T19:43:35Z2026-07-23T19:43:35Zby Barnett, Paul., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4334079">Click to View</a><br/>Format: Electronic Resources<br/>International Consumer Behavior in the 21st Century Impact on Marketing Strategy Developmentent://SD_ILS/0/SD_ILS:1403042026-07-23T19:43:35Z2026-07-23T19:43:35Zby Samli, A. Coskun. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>Transnational Marketing and Transnational Consumersent://SD_ILS/0/SD_ILS:1404652026-07-23T19:43:35Z2026-07-23T19:43:35Zby Sirkeci, Ibrahim. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format: Electronic Resources<br/>The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Modelent://SD_ILS/0/SD_ILS:1404782026-07-23T19:43:35Z2026-07-23T19:43:35Zby Shin, Kwang-Yong. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-38091-4">http://dx.doi.org/10.1007/978-3-642-38091-4</a><br/>Format: Electronic Resources<br/>Jay and Jeannie Levinson's startup guide to guerrilla marketing a simple battle plan for first-time marketers.ent://SD_ILS/0/SD_ILS:9756992026-07-23T19:43:35Z2026-07-23T19:43:35Zby Levinson, Jay Conrad.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=679711">Click to View</a><br/>Format: Electronic Resources<br/>Body and Performance Art: The Development of a Marketent://SD_ILS/0/SD_ILS:6912272026-07-23T19:43:35Z2026-07-23T19:43:35Zby Freeman, Kathryn E., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10807711">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10807711</a><br/>Format: Books<br/>Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenanceent://SD_ILS/0/SD_ILS:1404402026-07-23T19:43:35Z2026-07-23T19:43:35Zby Ahlert, Dieter. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-35570-7">http://dx.doi.org/10.1007/978-3-642-35570-7</a><br/>Format: Electronic Resources<br/>Luxury Marketing A Challenge for Theory and Practiceent://SD_ILS/0/SD_ILS:1405312026-07-23T19:43:35Z2026-07-23T19:43:35Zby Wiedmann, Klaus-Peter. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4399-6">http://dx.doi.org/10.1007/978-3-8349-4399-6</a><br/>Format: Electronic Resources<br/>Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Parkent://SD_ILS/0/SD_ILS:6962722026-07-23T19:43:35Z2026-07-23T19:43:35Zby Salem, Nidal, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10871363">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10871363</a><br/>Format: Books<br/>Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistikent://SD_ILS/0/SD_ILS:1378862026-07-23T19:43:35Z2026-07-23T19:43:35Zby Weber, Jürgen.<br/><a href="http://dx.doi.org/10.1007/978-3-642-25173-3">http://dx.doi.org/10.1007/978-3-642-25173-3</a><br/>Format: Electronic Resources<br/>Telephone Surveys in Europe Research and Practiceent://SD_ILS/0/SD_ILS:1378902026-07-23T19:43:35Z2026-07-23T19:43:35Zby Häder, Sabine.<br/><a href="http://dx.doi.org/10.1007/978-3-642-25411-6">http://dx.doi.org/10.1007/978-3-642-25411-6</a><br/>Format: Electronic Resources<br/>The pursuit of new product development : the business development processent://SD_ILS/0/SD_ILS:11862982026-07-23T19:43:35Z2026-07-23T19:43:35Zby Annacchino, Marc A.<br/>ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750679930">http://www.sciencedirect.com/science/book/9780750679930</a><br/>Format: Electronic Resources<br/>Prerequisites to Developing a Health Value Co-creation Chain: The Physicians' Role in Facilitating Consumers' Digital Health Information Seekingent://SD_ILS/0/SD_ILS:6808332026-07-23T19:43:35Z2026-07-23T19:43:35Zby Dahl, Andrew J., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10812373">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10812373</a><br/>Format: Books<br/>Proceedings of the 2007 international tourism biennial Çanakkale Onsekiz Mart University, Turkey 30 April - 5 May 2007ent://SD_ILS/0/SD_ILS:6778012026-07-23T19:43:35Z2026-07-23T19:43:35Zby International Tourism Biennial : (2007 : Çanakkale)<br/>Format: Books<br/>Now, build a great business! 7 ways to maximize your profits in any marketent://SD_ILS/0/SD_ILS:9705562026-07-23T19:43:35Z2026-07-23T19:43:35Zby Thompson, Mark.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=617425">Click to View</a><br/>Format: Electronic Resources<br/>Secrets of the marketing masters what the best marketers do--and why it worksent://SD_ILS/0/SD_ILS:9532452026-07-23T19:43:35Z2026-07-23T19:43:35Zby Martin, Dick, 1946-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=434998">Click to View</a><br/>Format: Electronic Resources<br/>Pricing for profit how to command higher prices for your products and servicesent://SD_ILS/0/SD_ILS:9593312026-07-23T19:43:35Z2026-07-23T19:43:35Zby Furtwengler, Dale.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=472571">Click to View</a><br/>Format: Electronic Resources<br/>The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firmsent://SD_ILS/0/SD_ILS:9864142026-07-23T19:43:35Z2026-07-23T19:43:35Zby Roetzer, Paul, 1978-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=817472">Click to View</a><br/>Format: Electronic Resources<br/>Two Essays on Consumer Curationent://SD_ILS/0/SD_ILS:6800682026-07-23T19:43:35Z2026-07-23T19:43:35Zby Min, Heeyoung Lauren, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10792474">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10792474</a><br/>Format: Books<br/>Women's Perceptions Toward Mobile Advertisingent://SD_ILS/0/SD_ILS:6961802026-07-23T19:43:35Z2026-07-23T19:43:35Zby Dolson, Shona, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10839826">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10839826</a><br/>Format: Books<br/>What Makes Customers Cross-buy, Upgrade, or Reinstate Servicesent://SD_ILS/0/SD_ILS:6896792026-07-23T19:43:35Z2026-07-23T19:43:35Zby Kim, ShinHye, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10786641">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10786641</a><br/>Format: Books<br/>The art of client service : the classic guide, updated for today's marketers and advertisersent://SD_ILS/0/SD_ILS:11091912026-07-23T19:43:35Z2026-07-23T19:43:35Zby Solomon, Robert, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4454422">Click to View</a><br/>Format: Electronic Resources<br/>Boom marketing to the ultimate power consumer--the baby boomer womanent://SD_ILS/0/SD_ILS:10546932026-07-23T19:43:35Z2026-07-23T19:43:35Zby Brown, Mary, 1959-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3001856">Click to View</a><br/>Format: Electronic Resources<br/>New Directions in Service Failure Researchent://SD_ILS/0/SD_ILS:6899172026-07-23T19:43:35Z2026-07-23T19:43:35Zby Karabas, Ismail, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10787905">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10787905</a><br/>Format: Books<br/>Essays on Dynamics of Consumers' In-store Shopping Behaviorent://SD_ILS/0/SD_ILS:6947202026-07-23T19:43:35Z2026-07-23T19:43:35Zby Han, Yoonju, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10828310">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10828310</a><br/>Format: Books<br/>CLEP® Principles of Marketing Book + Online.ent://SD_ILS/0/SD_ILS:11505082026-07-23T19:43:35Z2026-07-23T19:43:35Zby Finch, James E.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1982633">Click to View</a><br/>Format: Electronic Resources<br/>Factors Impacting the Intent to Use an Interactive Visual Aid on a Tablet PC Platform by a Biotechnology Sales Forceent://SD_ILS/0/SD_ILS:6797032026-07-23T19:43:35Z2026-07-23T19:43:35Zby Dotter, Thomas A., author. (orcid)0000-0001-6994-6871<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10789921">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10789921</a><br/>Format: Books<br/>