Search Results for Marketing. - Narrowed by: Marketing. SirsiDynix Enterprise http://katalog.baskent.edu.tr/client/en_US/default/default/qu$003dMarketing.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list 2026-05-08T23:16:43Z Marketing ent://SD_ILS/0/SD_ILS:295019 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Zikmund, William<br/>Format:&#160;Books<br/> Marketing ent://SD_ILS/0/SD_ILS:51872 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lazo, Hector<br/>Format:&#160;Books<br/> Marketing ent://SD_ILS/0/SD_ILS:931673 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=233893">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing ent://SD_ILS/0/SD_ILS:58092 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Evans, Joel R.<br/>Format:&#160;Books<br/> Marketing ent://SD_ILS/0/SD_ILS:72991 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cox, Eli P.<br/>Format:&#160;Books<br/> Marketing ent://SD_ILS/0/SD_ILS:1126043 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Polese, Francesco, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4856363">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing ent://SD_ILS/0/SD_ILS:1025590 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Tracy, Brian, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1596433">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing ent://SD_ILS/0/SD_ILS:677024 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Pride, William M.<br/>Format:&#160;Books<br/> Pharmaceutical marketing ent://SD_ILS/0/SD_ILS:933528 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Mullner, Ross M.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=254007">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing principles ent://SD_ILS/0/SD_ILS:290548 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cemalc&#305;lar, &#304;lhan<br/>Format:&#160;Books<br/> Marketing management ent://SD_ILS/0/SD_ILS:675297 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Le marketing ent://SD_ILS/0/SD_ILS:673376 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Basic marketing ent://SD_ILS/0/SD_ILS:65067 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Zikmund, William G.<br/>Format:&#160;Books<br/> Marketing today ent://SD_ILS/0/SD_ILS:1215103 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Oliver, Gordon, 1941- author<br/>Format:&#160;Books<br/> Marketing's domain ent://SD_ILS/0/SD_ILS:931484 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Baker, Michael J.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232232">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Health care marketing ent://SD_ILS/0/SD_ILS:931492 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Greenspan, Benn.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232242">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Gurus on marketing ent://SD_ILS/0/SD_ILS:941475 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kermally, Sultan.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=308964">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:54581 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Stanton, William J.<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:1230269 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:1165159 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Armstrong, Gary.<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:1163014 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:1217524 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:63822 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Armstrong, Gary<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:63948 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Armstrong, Gary<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:70667 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:675925 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:12256 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Contemporary marketing plus ent://SD_ILS/0/SD_ILS:57291 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/> Marketing principles &amp; strategy ent://SD_ILS/0/SD_ILS:91645 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Assel, Henry<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:295480 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Marketing : principles &amp; strategy ent://SD_ILS/0/SD_ILS:674285 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Assael, Henry<br/>Format:&#160;Books<br/> Modern marketing management ent://SD_ILS/0/SD_ILS:97514 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lawrence, Raymond J..<br/>Format:&#160;Books<br/> End&uuml;stri ve marketing. ent://SD_ILS/0/SD_ILS:65114 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;G&uuml;venal, Nihat<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:58477 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Armstrong, Gary<br/>Format:&#160;Books<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:49917 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Armstrong, Gary<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:921278 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:1056714 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sherlekar, S. A.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3011125">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Kellogg on marketing ent://SD_ILS/0/SD_ILS:968382 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Tybout, Alice M.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=588942">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:1056752 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hundekar, S. G.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3011175">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing tourism places ent://SD_ILS/0/SD_ILS:1011646 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ashworth, Gregory.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1163804">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:1217438 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brooks, John R., author.<br/>Format:&#160;Books<br/> The marketing book ent://SD_ILS/0/SD_ILS:1196646 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Baker, Michael J., edited<br/>Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:223 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z Format:&#160;Books<br/> &Ccedil;a&#287;da&#351; marketing y&ouml;ntemleri. ent://SD_ILS/0/SD_ILS:672181 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z Format:&#160;Books<br/> Issues in internet marketing ent://SD_ILS/0/SD_ILS:931502 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Deans, Kenneth R.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232253">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Readings : marketing and society ent://SD_ILS/0/SD_ILS:1216617 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gist, Ronald R., edited<br/>Format:&#160;Books<br/> Relationship marketing in services ent://SD_ILS/0/SD_ILS:931616 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kandampully, Jay.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=233750">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Review of marketing research ent://SD_ILS/0/SD_ILS:1015946 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Malhotra, Naresh K.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1250101">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Stakeholder thinking in marketing ent://SD_ILS/0/SD_ILS:933542 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Polonsky, Michael Jay.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=254021">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Entrepreneurial marketing global perspectives ent://SD_ILS/0/SD_ILS:1016835 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Harrigan, Paul.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1322869">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Introduction to marketing concepts ent://SD_ILS/0/SD_ILS:935418 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Drummond, Graeme.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=269900">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Strategie publicitaire et marketing ent://SD_ILS/0/SD_ILS:70318 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Audy, Raymond<br/>Format:&#160;Books<br/> Digital marketing for dummies ent://SD_ILS/0/SD_ILS:979315 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Carter, Ben.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=712129">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing : concepts and applications ent://SD_ILS/0/SD_ILS:674060 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Schewe, Charles D.<br/>Format:&#160;Books<br/> Marketing : concepts and strategies ent://SD_ILS/0/SD_ILS:45072 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Pride, William M.<br/>Format:&#160;Books<br/> Marketing: concepts and strategies ent://SD_ILS/0/SD_ILS:3554 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Pride, William M.<br/>Format:&#160;Books<br/> Machiavelli, marketing, and management ent://SD_ILS/0/SD_ILS:925468 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Harris, Phil, 1952-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=170169">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing the retro revolution ent://SD_ILS/0/SD_ILS:944797 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brown, Stephen, 1955 Mar. 23-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=334470">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Guerilla marketing in 30 days ent://SD_ILS/0/SD_ILS:1031302 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Levinson, Jay Conrad, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1681895">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing education constructing the future ent://SD_ILS/0/SD_ILS:935072 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cox, Val.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=267415">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The value chain and marketing ent://SD_ILS/0/SD_ILS:931343 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=231856">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Review of marketing research. Volume 5 ent://SD_ILS/0/SD_ILS:953305 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Malhotra, Naresh K.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=435240">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Review of marketing research. Volume 4 ent://SD_ILS/0/SD_ILS:953304 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Malhotra, Naresh K.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=435239">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The state of research in marketing ent://SD_ILS/0/SD_ILS:931641 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lee, Nick.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=233860">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing plan templates for enhancing profits ent://SD_ILS/0/SD_ILS:1103444 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kruger, Elizabeth Rush, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4067511">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Electronic marketing in 21st century ent://SD_ILS/0/SD_ILS:1056928 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gopalakrishna, D.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3011413">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Le marketing : fondements et pratique ent://SD_ILS/0/SD_ILS:1238089 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dubois, Pierre-Louis, author.<br/>Format:&#160;Books<br/> Research from De Montfort University marketing department ent://SD_ILS/0/SD_ILS:931493 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Mclaren, Pauline.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232244">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Strategic success advanced marketing tips ent://SD_ILS/0/SD_ILS:1072476 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238252">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing op nima-a niveau ent://SD_ILS/0/SD_ILS:280094 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dekker, J.<br/>Format:&#160;Books<br/> Marketing op nima-a niveau ent://SD_ILS/0/SD_ILS:280087 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dekker, J.<br/>Format:&#160;Books<br/> Naked marketing the bare essentials ent://SD_ILS/0/SD_ILS:960115 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Grede, Robert.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=476979">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Relationship marketing theory and practice ent://SD_ILS/0/SD_ILS:956284 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Buttle, Francis.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=456764">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Focus on markets and marketing ent://SD_ILS/0/SD_ILS:939146 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Coate, Patricia.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=291571">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Simple solutions to effective marketing ent://SD_ILS/0/SD_ILS:1100793 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Perrett, Dianne, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3544769">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Internet marketing an hour a day ent://SD_ILS/0/SD_ILS:978978 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Bailey, Matt, 1969-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=706736">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Effective marketing : creating and keeping customers ent://SD_ILS/0/SD_ILS:673292 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Zikmund, William G.<br/>Format:&#160;Books<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:1210057 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/> Strategic marketing for nonprofit organizations ent://SD_ILS/0/SD_ILS:1217447 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Andreasen, Alan R., author.<br/>Format:&#160;Books<br/> Le marketing touristique : la mercatique touristique ent://SD_ILS/0/SD_ILS:65005 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lanquar, Robert.<br/>Format:&#160;Books<br/> Mercator : th&eacute;orie et pratique du marketing ent://SD_ILS/0/SD_ILS:1167869 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lendrevie, Jacques.<br/>Format:&#160;Books<br/> New essays in marketing theory ent://SD_ILS/0/SD_ILS:1215398 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Fisk, George, 1922-, author<br/>Format:&#160;Books<br/> Introduction to marketing : a practical approach ent://SD_ILS/0/SD_ILS:1216825 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Grayson, Robert A., author.<br/>Format:&#160;Books<br/> Basic marketing : a managerial approach ent://SD_ILS/0/SD_ILS:28143 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;McCarthy, E. Jerome<br/>Format:&#160;Books<br/> Planned marketing : policy for business growth ent://SD_ILS/0/SD_ILS:73705 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Glasser, Ralph<br/>Format:&#160;Books<br/> Artificial intelligence for marketing : practical applications ent://SD_ILS/0/SD_ILS:1128623 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sterne, Jim, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4939407">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing : prozess- und praxisorientierte grundlagen ent://SD_ILS/0/SD_ILS:1039402 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Runia, Peter M., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1809885">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Markets and marketing an Emerald guide. ent://SD_ILS/0/SD_ILS:937633 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=282912">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Philosophical and radical thought in marketing ent://SD_ILS/0/SD_ILS:1234806 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Firat, A. Fuat, edited<br/>Format:&#160;Books<br/> Marketing et distribution : modeles de selection ent://SD_ILS/0/SD_ILS:65162 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Piotet, Jean Pierre<br/>Format:&#160;Books<br/> Marketing : an integrated analytical approach ent://SD_ILS/0/SD_ILS:1216853 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Taylor, Weldon Johnson, 1908-, author.<br/>Format:&#160;Books<br/> Business management. II, (Marketing and finance) ent://SD_ILS/0/SD_ILS:1056965 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Narayana Reddy, P., 1955-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3011460">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Contemporary issues in strategic marketing ent://SD_ILS/0/SD_ILS:1166031 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;&#350;ekerkaya, Ahmet, edited<br/>Format:&#160;Books<br/> Rethinking marketing towards critical marketing accountings ent://SD_ILS/0/SD_ILS:964942 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brownlie, Douglas T.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=537735">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Assessing Marketing Resource Allocation in Retail ent://SD_ILS/0/SD_ILS:693515 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Valenti, Albert, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817636">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10817636</a><br/>Format:&#160;Books<br/> CLEP&reg; Principles of Marketing Book + Online. ent://SD_ILS/0/SD_ILS:1150508 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Finch, James E.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1982633">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Sustainable tourism : a marketing perspective ent://SD_ILS/0/SD_ILS:23713 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Middleton, Victor T.C.<br/>Format:&#160;Books<br/> Travel and tourism marketing techniques ent://SD_ILS/0/SD_ILS:291752 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Reilly, Robert T.<br/>Format:&#160;Books<br/> The language of marketing in English ent://SD_ILS/0/SD_ILS:11572 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Jenkins-Murphy, Andrew, author.<br/>Format:&#160;Books<br/> La Psychologie sociale, cle du marketing ... ent://SD_ILS/0/SD_ILS:65091 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Katchourine, Alec<br/>Format:&#160;Books<br/> Mass moralizing : marketing and moral storytelling ent://SD_ILS/0/SD_ILS:1047666 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hopkins, Phil, 1958- author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2010985">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Transnational Marketing and Transnational Consumers ent://SD_ILS/0/SD_ILS:140465 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sirkeci, Ibrahim. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format:&#160;Electronic Resources<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:1215159 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Engel, James F., author<br/>Format:&#160;Books<br/> Business-to-business marketing in Latin America ent://SD_ILS/0/SD_ILS:931318 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brashear, Thomas G.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=231831">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing to China in China and from China ent://SD_ILS/0/SD_ILS:936790 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=275511">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing intelligence &amp; planning. Volume 28, Number 7, Educating tomorrow's marketers ent://SD_ILS/0/SD_ILS:972999 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brennan, Ross, 1957-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=647714">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research ent://SD_ILS/0/SD_ILS:1050210 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Demangeot, Catherine, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2058250">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The industrial marketing and purchasing group and international marketing ent://SD_ILS/0/SD_ILS:938632 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ford, David.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=289887">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Ethics and international marketing research background and challenges ent://SD_ILS/0/SD_ILS:933507 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Carrigan, Marilyn.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=253986">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Reflections on business-to-business marketing in the twenty-first century ent://SD_ILS/0/SD_ILS:935078 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Zolkiewski, Judy.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=267421">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Bottom of the pyramid marketing : making, shaping and developing BOP markets ent://SD_ILS/0/SD_ILS:1143528 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Singh, Ramendra, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=5600288">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:87485 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/> Shopper marketing : a how-to business story ent://SD_ILS/0/SD_ILS:1105564 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Barnett, Paul., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4334079">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing strategies for the home-based business ent://SD_ILS/0/SD_ILS:1037523 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Frazier, Shirley George, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1784747">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Easy step by step guide to marketing ent://SD_ILS/0/SD_ILS:74034 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Rowson, Pauline<br/>Format:&#160;Books<br/> The marketing mode : pathways to corporate growth ent://SD_ILS/0/SD_ILS:1215151 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Levitt, Theodore, 1925-2006, author.<br/>Format:&#160;Books<br/> Introduction to modern marketing : an applied approach ent://SD_ILS/0/SD_ILS:1216855 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Elling, Karl A., author.<br/>Format:&#160;Books<br/> Innovation in marketing : new perspectives for profit and growth ent://SD_ILS/0/SD_ILS:82291 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Levitt, Theodore<br/>Format:&#160;Books<br/> The busy manager's guide to marketing ent://SD_ILS/0/SD_ILS:988318 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Donaldson, Bill.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=835795">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing intelligence in retail and distribution management ent://SD_ILS/0/SD_ILS:1148453 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Stalidis, George, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=5910175">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Writing marketing literary lessons from academic authorities ent://SD_ILS/0/SD_ILS:944884 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brown, Stephen, 1955 Mar. 23-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=334621">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Futurecast in marketing findings from an academic think tank ent://SD_ILS/0/SD_ILS:931485 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Davies, Fiona.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232233">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Diversity in European Marketing Text and Cases ent://SD_ILS/0/SD_ILS:138030 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Rudolph, Thomas.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-6976-7">http://dx.doi.org/10.1007/978-3-8349-6976-7</a><br/>Format:&#160;Electronic Resources<br/> Marketing for sustainability towards transactional policy-making ent://SD_ILS/0/SD_ILS:935141 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Bartels, G. C. (Gerard C.)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=267514">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The academic/practitioner divide in marketing - myth or reality? ent://SD_ILS/0/SD_ILS:938626 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brennan, Ross.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=289881">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Smart marketing : how to dramatically grow your revenue ent://SD_ILS/0/SD_ILS:1119376 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Akber, Ahmed Al., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4713503">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Fundamentals of marketing &amp; finance a complete reference for the educators and the educands ent://SD_ILS/0/SD_ILS:1056828 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Acharya, W. K.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3011274">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Le marketing mix : les 4P du marketing : comment d&eacute;terminer une strat&eacute;gie de prix? ent://SD_ILS/0/SD_ILS:1048102 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kubicki, Morgane, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2030193">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The role of information and communications technology in transforming marketing theory and practice ent://SD_ILS/0/SD_ILS:938635 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Naud&eacute;, Peter.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=289890">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Jay and Jeannie Levinson's startup guide to guerrilla marketing a simple battle plan for first-time marketers. ent://SD_ILS/0/SD_ILS:975699 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Levinson, Jay Conrad.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=679711">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Business marketing in the decade ahead the key challenges we face ent://SD_ILS/0/SD_ILS:931486 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Rich, Michael K.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232234">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Grow right Entrepreneur magazine's 102 marketing tips for growing businesses ent://SD_ILS/0/SD_ILS:1072468 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238244">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Get the word out Entrepreneur magazine's 98 marketing tips for promoting your business ent://SD_ILS/0/SD_ILS:1072471 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238247">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Start right Entrepreneur magazine's 103 start-up marketing tips ent://SD_ILS/0/SD_ILS:1072475 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238251">Click to View</a><br/>Format:&#160;Electronic Resources<br/> A very short, fairly interesting and reasonably cheap book about studying marketing ent://SD_ILS/0/SD_ILS:944709 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Blythe, Jim.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=334318">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Fail better! stumbling to success in sales &amp; marketing ; 25 remarkable renegades show how ent://SD_ILS/0/SD_ILS:1058303 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brown, Stephen.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3017180">Click to View</a><br/>Format:&#160;Electronic Resources<br/> 100 great marketing ideas from leading companies around the world ent://SD_ILS/0/SD_ILS:985285 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Blythe, Jim.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=798385">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:1122264 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4785177">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing theory : foundations, controversy, strategy, resource-advantage theory ent://SD_ILS/0/SD_ILS:1043335 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hunt, Shelby D., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1900001">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Back where we belong - marketing as the organization's core strategy ent://SD_ILS/0/SD_ILS:1034996 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Edvardsson, Bo, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1752812">Click to View</a><br/>Format:&#160;Electronic Resources<br/> 60-minute brand strategist the essential brand book for marketing professionals ent://SD_ILS/0/SD_ILS:1013871 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Mootee, Idris, 1958-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1192826">Click to View</a><br/>Format:&#160;Electronic Resources<br/> How to become filthy, stinking rich through network marketing without alienating friends and family ent://SD_ILS/0/SD_ILS:986540 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Yarnell, Mark, 1950-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=818096">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Reason-oriented marketing a generic marketing approach for reasonable products and services ent://SD_ILS/0/SD_ILS:1001850 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Masuch, Martin.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1035563">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing navigation how to keep your marketing plan on course to implementation success ent://SD_ILS/0/SD_ILS:995359 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Bradford, Edmund.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=927681">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The new rules of green marketing : strategies, tools, and inspiration for sustainable branding ent://SD_ILS/0/SD_ILS:1034221 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ottman, Jacquelyn A., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1741764">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Principles and practice of social marketing an international perspective ent://SD_ILS/0/SD_ILS:967644 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Donovan, Rob, 1944-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=581075">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue ent://SD_ILS/0/SD_ILS:941487 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ruskin-Brown, Ian.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=308995">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Knowledge-based marketing the twenty-first century competitive edge ent://SD_ILS/0/SD_ILS:933657 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Chaston, Ian.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=254565">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Response the complete guide to profitable direct marketing ent://SD_ILS/0/SD_ILS:950753 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Geller, Lois K., 1944-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=422576">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Hacking marketing : agile practices to make marketing smarter, faster, and more innovative ent://SD_ILS/0/SD_ILS:1108962 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brinker, Scott, 1971- author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4451514">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Mission-based marketing positioning your not-for-profit in an increasingly competitive world ent://SD_ILS/0/SD_ILS:968429 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brinckerhoff, Peter C., 1952-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=589098">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Guerrilla marketing for nonprofits 250 tactics to promote, recruit, motivate, and raise more money ent://SD_ILS/0/SD_ILS:976686 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Levinson, Jay Conrad.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=684141">Click to View</a><br/>Format:&#160;Electronic Resources<br/> All you need is a good idea! how to create marketing messages that actually get results ent://SD_ILS/0/SD_ILS:945433 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Heyman, Jay H., 1939-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=343698">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Beyond buzz the next generation of word-of-mouth marketing ent://SD_ILS/0/SD_ILS:1054669 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kelly, Lois, 1955-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3001826">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Entrepreneur magazine's 103 start-up marketing tips ent://SD_ILS/0/SD_ILS:1072478 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lesonsky, Rieva.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238254">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause ent://SD_ILS/0/SD_ILS:963704 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Leroux Miller, Kivi, 1969-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=533975">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Truth new rules for marketing in a skeptical world ent://SD_ILS/0/SD_ILS:1054697 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Upshaw, Lynn B., 1947-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3001862">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Value-based marketing strategy : pricing and costs for relationship marketing ent://SD_ILS/0/SD_ILS:1121786 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;L&oacute;pez, Santiago, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4771410">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing accountability a new metrics model to measure marketing effectiveness ent://SD_ILS/0/SD_ILS:986220 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;McDonald, Malcolm.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=816761">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Apple's secret of success traditional marketing vs. cult marketing ent://SD_ILS/0/SD_ILS:977219 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Schneiders, Sascha.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=688849">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Writing and implementing a marketing plan a guide for small business owners ent://SD_ILS/0/SD_ILS:1069016 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gerson, Richard F.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3116964">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Sticky marketing why everything in marketing has changed and what to do about it ent://SD_ILS/0/SD_ILS:973121 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Leboff, Grant.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=648528">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Free marketing 101 low and no-cost ways to grow your business, online &amp; off ent://SD_ILS/0/SD_ILS:978575 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cockrum, Jim, 1969-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=697724">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The business of influence reframing marketing and PR for the digital age ent://SD_ILS/0/SD_ILS:978798 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sheldrake, Philip, 1971-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=699510">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success ent://SD_ILS/0/SD_ILS:1013613 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Schultz, Mike, 1974-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1189363">Click to View</a><br/>Format:&#160;Electronic Resources<br/> DO IT! marketing 77 instant-action ideas to boost sales, maximize profits, and crush your competition ent://SD_ILS/0/SD_ILS:1012883 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Newman, David, 1964-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1183298">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:63834 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Zeithaml, Valarie A.<br/>Format:&#160;Books<br/> This is marketing : you can't be seen until you learn to see ent://SD_ILS/0/SD_ILS:1210081 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Godin, Seth, author.<br/>Format:&#160;Books<br/> The marketing plan : how to prepare and implement it ent://SD_ILS/0/SD_ILS:64041 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Luther, William M.<br/>Format:&#160;Books<br/> Offensive marketing : or how to make your competitors followers ent://SD_ILS/0/SD_ILS:1196635 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Davidson, Hugh.<br/>Format:&#160;Books<br/> Le marketing en action : concepts, strategie, et techniques ent://SD_ILS/0/SD_ILS:673284 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Krief, Bernard<br/>Format:&#160;Books<br/> Guerrilla marketing : secrets for making big profits from your small business ent://SD_ILS/0/SD_ILS:75811 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/> The successful marketing plan : a disciplined and comprehensive approach ent://SD_ILS/0/SD_ILS:45073 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hiebing, Roban G.<br/>Format:&#160;Books<br/> Consumer marketing : journal of moral foundations and consumer behaviour ent://SD_ILS/0/SD_ILS:1146903 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Prince, Melvin, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=5789586">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The strategic storyteller : content marketing in the age of the educated consumer ent://SD_ILS/0/SD_ILS:1128972 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Jutkowitz, Alexander, 1968- author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4983688">Click to View</a><br/>Format:&#160;Electronic Resources<br/> They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer ent://SD_ILS/0/SD_ILS:1122001 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sheridan, Marcus, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4774518">Click to View</a><br/>Format:&#160;Electronic Resources<br/> One hour marketing : the entrepreneur's guide to simple, effective marketing : find your target market, get more clients and build a stronger business fast! ent://SD_ILS/0/SD_ILS:1148156 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Pool, Herman, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=5893503">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Aligned to achieve : how to unite your sales and marketing teams into a single force for growth ent://SD_ILS/0/SD_ILS:1115904 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Eiler, Tracy, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4669429">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing, les illusions perdues : passons &agrave; une approche respectable ent://SD_ILS/0/SD_ILS:1052504 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Baudot-Le Touz, Florence, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2088199">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Predictive marketing : easy ways every marketer can use customer analytics and big data ent://SD_ILS/0/SD_ILS:1053538 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Artun, Omer, 1969- author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2130996">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing, sales and customer management (MSC) : an integrated overall B2B management approach ent://SD_ILS/0/SD_ILS:1037701 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hofmaier, Richard, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1787239">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Betriebliche Martforschung : Mehrwert f&uuml;r Marketing, Steuerung und Strategie ent://SD_ILS/0/SD_ILS:1018884 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ottawa, Marc, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1377106">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing greatest hits. Volume II, Another masterclass in modern marketing ideas ent://SD_ILS/0/SD_ILS:992438 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Duncan, Kevin, 1961-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=881438">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Steal these ideas! marketing secrets that will make you a star ent://SD_ILS/0/SD_ILS:986729 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cone, Steve, 1950-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=818772">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Revenue disruption game-changing sales and marketing strategies to accelerate growth ent://SD_ILS/0/SD_ILS:987958 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Fernandez, Phil , 1960-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=832631">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The marketer's handbook reassessing marketing techniques for modern business ent://SD_ILS/0/SD_ILS:978520 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Young, Laurie, 1955-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=697612">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Roar! get heard in the sales and marketing jungle, a business fable ent://SD_ILS/0/SD_ILS:962672 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Daum, Kevin.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=510144">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing 3.0 from products to customers to the human spirit ent://SD_ILS/0/SD_ILS:962894 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=514369">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Secrets of the marketing masters what the best marketers do--and why it works ent://SD_ILS/0/SD_ILS:953245 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Martin, Dick, 1946-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=434998">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Problems in marketing applying key concepts and techniques ent://SD_ILS/0/SD_ILS:950507 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Moutinho, Luiz.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=420897">Click to View</a><br/>Format:&#160;Electronic Resources<br/> In search of the obvious the antidote for today's marketing mess ent://SD_ILS/0/SD_ILS:947772 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Trout, Jack.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=380489">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Inside her pretty little head a new theory of female motivation and what it means for marketing ent://SD_ILS/0/SD_ILS:985292 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cunningham, Jane, 1969-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=798406">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Does marketing need reform? fresh perspectives on the future ent://SD_ILS/0/SD_ILS:1045949 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sheth, Jagdish N.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1968861">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Smart sales people don't advertise 10 ways to outsmart your competition with guerilla marketing ent://SD_ILS/0/SD_ILS:944160 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Richard, Tom.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=328780">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing in the 21st century an Emerald guide. ent://SD_ILS/0/SD_ILS:937632 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;ProQuest (Firm)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=282911">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing inspiration for 2003 top marketers reveal their learnings. ent://SD_ILS/0/SD_ILS:1082461 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;MarketingSherpa, Inc.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3340008">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The marketing plan how to prepare and implement it ent://SD_ILS/0/SD_ILS:1100861 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Luther, William M.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3563343">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Knock-out marketing powerful strategies to pump up your sales ent://SD_ILS/0/SD_ILS:1072473 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ferreri, Jack.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3238249">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Handbook of the economics of marketing. Volume 1 ent://SD_ILS/0/SD_ILS:1148344 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dub&eacute;, Jean-Pierre H., editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=5899770">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history ent://SD_ILS/0/SD_ILS:967451 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Scott, David Meerman.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=573766">Click to View</a><br/>Format:&#160;Electronic Resources<br/> FAQs marketing answers and advice by the guru of marketing ent://SD_ILS/0/SD_ILS:998356 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=967817">Click to View</a><br/>Format:&#160;Electronic Resources<br/> An Analysis of Firm Related Communications Using a Marketing Lens ent://SD_ILS/0/SD_ILS:700535 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Galande, Ashish S., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809342">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13809342</a><br/>Format:&#160;Books<br/> Marketing Practices of Small-Scale Industries in Varanasi District ent://SD_ILS/0/SD_ILS:683284 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Singh, Anti, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832558">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832558</a><br/>Format:&#160;Books<br/> Marketing in Higher Education: Using Academic Motivation to Effectively Identify Market Segments ent://SD_ILS/0/SD_ILS:681775 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Turner, Beverly, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822376">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822376</a><br/>Format:&#160;Books<br/> The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms ent://SD_ILS/0/SD_ILS:986414 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Roetzer, Paul, 1978-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=817472">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Two Essays on Large-Scale Data Applications in Marketing ent://SD_ILS/0/SD_ILS:682599 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kim, Keunwoo, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826538">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10826538</a><br/>Format:&#160;Books<br/> In Search of Marketing's Genie Essays on the Impact of CEO and Corporate Governance Factors on Marketing Strategies ent://SD_ILS/0/SD_ILS:679500 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gala, Prachi, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10788634">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10788634</a><br/>Format:&#160;Books<br/> Film Festivals and Digital Marketing Campaigns Using Social Media Platforms ent://SD_ILS/0/SD_ILS:696250 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kottary, Trupti, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10868696">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10868696</a><br/>Format:&#160;Books<br/> Simplification, Debranding, and New Marketing Techniques: an Historical Analysis of Brand Logo Design ent://SD_ILS/0/SD_ILS:689094 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Wenzel, Mariah Claire, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10751901">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10751901</a><br/>Format:&#160;Books<br/> Three Essays on the Protestant Work Ethic in Marketing ent://SD_ILS/0/SD_ILS:696743 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Cheng, Yimin, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10903316">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10903316</a><br/>Format:&#160;Books<br/> Boutique, Design and Luxury Hotels in New York City: a Survey of the Impact of Art and Design as a Marketing Differentiation Strategy ent://SD_ILS/0/SD_ILS:687518 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Thompson, Allison, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10185648">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10185648</a><br/>Format:&#160;Books<br/> At the intersection of education, marketing, and transformation ent://SD_ILS/0/SD_ILS:1067530 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brock, Sabra.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3110532">Click to View</a><br/>Format:&#160;Electronic Resources<br/> International marketing review. Vol. 22, No. 6, International e-marketing ent://SD_ILS/0/SD_ILS:933516 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Krishnamurthy, Sandeep.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=253995">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth ent://SD_ILS/0/SD_ILS:932914 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Silverman, George, 1942-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=243080">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Social media in the marketing context : a state of the art analysis and future directions ent://SD_ILS/0/SD_ILS:1118579 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Plume, Cherniece J., author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4697994">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan ent://SD_ILS/0/SD_ILS:1047902 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hines, Marcus, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2027214">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Ethics in marketing sea change on Potemkin village ent://SD_ILS/0/SD_ILS:933508 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dennis, Charles.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=253987">Click to View</a><br/>Format:&#160;Electronic Resources<br/> MarketingFAME how to get the 35 most influential marketing, advertising and PR journalists to write about you. ent://SD_ILS/0/SD_ILS:1082455 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;MarketingSherpa, Inc.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3340002">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing financial services online how banks &amp; brokerages use the web to get more accounts. ent://SD_ILS/0/SD_ILS:1082457 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;MarketingSherpa, Inc.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3340004">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Strategy For Marketing Of Telecommunication Services: A Study With Special Reference To Reliance Infocomm Limited ent://SD_ILS/0/SD_ILS:683372 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Singh, Sharad Kumar, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832646">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832646</a><br/>Format:&#160;Books<br/> A Classification of Relationship Marketing Strategies in Business to Consumer Markets ent://SD_ILS/0/SD_ILS:704009 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kar, Malobi, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13872481">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13872481</a><br/>Format:&#160;Books<br/> Dynamics of Vegetable Production and Marketing in Eastern Uttar Pradesh ent://SD_ILS/0/SD_ILS:683366 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Singh, Sanjay Prakash, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832640">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832640</a><br/>Format:&#160;Books<br/> Marketing and Assessment of Post Harvest Losses of Vegetables in Varanasi District (U.P.) ent://SD_ILS/0/SD_ILS:683295 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Singh, Avanish Kumar, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832569">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832569</a><br/>Format:&#160;Books<br/> The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth ent://SD_ILS/0/SD_ILS:975620 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Silverman, George, 1942-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=678730">Click to View</a><br/>Format:&#160;Electronic Resources<br/> International New Venture Performance: Role of International Entrepreneurial Culture, Marketing and Positional Advantage ent://SD_ILS/0/SD_ILS:696330 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Buccieri, Dominic, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10891673">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10891673</a><br/>Format:&#160;Books<br/> Marketing to the Adolescent Brain: Neurobiological Vulnerability to Naturalistic Reward Cues Influences Health-Risk Outcomes in Youth ent://SD_ILS/0/SD_ILS:682081 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Rapuano, Kristina Michele, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10824102">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10824102</a><br/>Format:&#160;Books<br/> Reexamining Relationship Marketing in Service Context: The Role of Customers' Attitude toward Relationship Marketing ent://SD_ILS/0/SD_ILS:689021 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Hu, Yaou, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10751408">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10751408</a><br/>Format:&#160;Books<br/> Case Study the Indie Game Industry and Help Indie Developers Achieve Their Success in Digital Marketing ent://SD_ILS/0/SD_ILS:688165 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Wu, Mengling, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10685688">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10685688</a><br/>Format:&#160;Books<br/> The Effects of Cause-Related Marketing on Customers&rsquo; Attitudes and Buying Behavior ent://SD_ILS/0/SD_ILS:138033 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Steckstor, Denise.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-7078-7">http://dx.doi.org/10.1007/978-3-8349-7078-7</a><br/>Format:&#160;Electronic Resources<br/> Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising ent://SD_ILS/0/SD_ILS:140508 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Klapdor, Sebastian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format:&#160;Electronic Resources<br/> Converge transforming business at the intersection of marketing and technology ent://SD_ILS/0/SD_ILS:1012256 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lord, Bob, 1963-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1170560">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The passion conversation understanding, sparking, and sustaining word of mouth marketing ent://SD_ILS/0/SD_ILS:1021077 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Phillips, Robbin.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1471734">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Chaotics the business of managing and marketing in the age of turbulence ent://SD_ILS/0/SD_ILS:953231 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kotler, Philip.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=434979">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing for rainmakers 52 rules of engagement to attract and retain customers for life ent://SD_ILS/0/SD_ILS:946540 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Fragasso, Philip M., 1950-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=353303">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach ent://SD_ILS/0/SD_ILS:960901 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Neves, Marcos Fava.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=481010">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Evaluating the Undergraduate Marketing Curriculum: Utilizing a SWOT-Based Approach to Identify and Incorporate Meaningful Digital Skills, Concepts, &amp; Competencies ent://SD_ILS/0/SD_ILS:699578 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Sapkota, Kayla Noel, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13421972">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13421972</a><br/>Format:&#160;Books<br/> Visualizing Email Response Data to Improve Marketing Campaigns ent://SD_ILS/0/SD_ILS:698161 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gonzalez, Jason, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10800129">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10800129</a><br/>Format:&#160;Books<br/> A Proposal for the Production, Marketing and Distribution of a Theatrical Motion Picture: &quot;The Last Cult&quot; ent://SD_ILS/0/SD_ILS:699120 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Pickens, Blake Randall, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:11016087">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:11016087</a><br/>Format:&#160;Books<br/> Identifying Human Values Reflected in &quot;Digitoral&quot; Marketing Campaigns ent://SD_ILS/0/SD_ILS:682893 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Walls, Jedediah Logan, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10829147">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10829147</a><br/>Format:&#160;Books<br/> Barriers Impacting Social Media Marketing in Industrial B2B Organizations ent://SD_ILS/0/SD_ILS:682133 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Al Khalili, Melda, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10824309">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10824309</a><br/>Format:&#160;Books<br/> Manufacturing the American Way of Farming: Agriculture, Agribusiness, and Marketing in the Postwar Period ent://SD_ILS/0/SD_ILS:687632 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Weber, Margaret B., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10216119">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10216119</a><br/>Format:&#160;Books<br/> Communications writing and design : the integrated manual for marketing, advertising, and public relations ent://SD_ILS/0/SD_ILS:1124504 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;DiMarco, John, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4825798">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing logistics systems analysis: The development of heuristic guidelines to aid decision making in the pharmaceutical industry ent://SD_ILS/0/SD_ILS:683053 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gregson, R. E., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832147">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832147</a><br/>Format:&#160;Books<br/> Essays in Machine Learning, Social Networks and Marketing ent://SD_ILS/0/SD_ILS:693718 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Nathan, Alexandros, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822061">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10822061</a><br/>Format:&#160;Books<br/> An Economic Analysis of Production and Marketing of Agricultural Produce in Eastern U.P. (A Study of Potato Growers at the Block Level in (District Varanasi) ent://SD_ILS/0/SD_ILS:683293 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Singh, Ashutosh, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832567">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10832567</a><br/>Format:&#160;Books<br/> The challenges for marketing distance education in online environment ent://SD_ILS/0/SD_ILS:47042 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Demiray, U&#287;ur.<br/>Format:&#160;Books<br/> Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership ent://SD_ILS/0/SD_ILS:945046 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Jaffe, Joseph, 1970-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=335710">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Hotel and food service marketing : a managerial approach. ent://SD_ILS/0/SD_ILS:12337 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Buttle, Francis<br/>Format:&#160;Books<br/> Marketing des services publics : l'etude des besoins de la population ent://SD_ILS/0/SD_ILS:64920 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Bon, Jerome<br/>Format:&#160;Books<br/> Marketing the Myth: The Racial Commodification and Reclaiming of Aunt Jemima ent://SD_ILS/0/SD_ILS:692579 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Robinson, Holly, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10814269">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10814269</a><br/>Format:&#160;Books<br/> The accidental marketer : power tools for people who find themselves in marketing roles ent://SD_ILS/0/SD_ILS:1028275 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Spitale, Tom, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1645265">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The strategic Drucker growth strategies and marketing insights from the works of Peter Drucker ent://SD_ILS/0/SD_ILS:987211 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Swaim, Robert W.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=822434">Click to View</a><br/>Format:&#160;Electronic Resources<br/> International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development ent://SD_ILS/0/SD_ILS:140304 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Samli, A. Coskun. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format:&#160;Electronic Resources<br/> The Executor of Integrated Marketing Communications Strategy: Marcom Manager&rsquo;s Working Model ent://SD_ILS/0/SD_ILS:140478 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Shin, Kwang-Yong. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-38091-4">http://dx.doi.org/10.1007/978-3-642-38091-4</a><br/>Format:&#160;Electronic Resources<br/> Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design ent://SD_ILS/0/SD_ILS:140467 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Solberg S&oslash;ilen, Klaus. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format:&#160;Electronic Resources<br/> Luxury Marketing A Challenge for Theory and Practice ent://SD_ILS/0/SD_ILS:140531 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Wiedmann, Klaus-Peter. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4399-6">http://dx.doi.org/10.1007/978-3-8349-4399-6</a><br/>Format:&#160;Electronic Resources<br/> Boom marketing to the ultimate power consumer--the baby boomer woman ent://SD_ILS/0/SD_ILS:1054693 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Brown, Mary, 1959-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=3001856">Click to View</a><br/>Format:&#160;Electronic Resources<br/> International business negotiations ent://SD_ILS/0/SD_ILS:931503 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Simintiras, Antonis.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232254">Click to View</a><br/>Format:&#160;Electronic Resources<br/> New research findings from Warwick Business School ent://SD_ILS/0/SD_ILS:931487 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Simkin, Lyndon, 1961-<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232235">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Cross-cultural and cross-national consumer research : psychology, behavior, and beyond ent://SD_ILS/0/SD_ILS:1050570 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Michaelidou, Nina, editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2070198">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Brand management ent://SD_ILS/0/SD_ILS:946975 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;De Chernatony, L. (Leslie)<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=361529">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Market orientation and service firm performance a research agenda ent://SD_ILS/0/SD_ILS:931491 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Gray, Brendan J.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232241">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Qualitative consumer research ent://SD_ILS/0/SD_ILS:1125544 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Belk, Russell W., editor.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4845320">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Trust current thinking and future research ent://SD_ILS/0/SD_ILS:943530 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Arnott, David C.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=320610">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Promotion of services ent://SD_ILS/0/SD_ILS:931489 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Royne Stafford, Marla.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=232239">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Challenging business relationships ent://SD_ILS/0/SD_ILS:939135 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Freytag, Per Vagn.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=291560">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Relationship theory and business markets ent://SD_ILS/0/SD_ILS:935079 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kleinaltenkamp, Michael.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=267422">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Pathways less travelled to value creation interaction, dialogue and knowledge generation ent://SD_ILS/0/SD_ILS:938601 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ballantyne, David.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=289854">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes ent://SD_ILS/0/SD_ILS:933515 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Biemans, Wim.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=253994">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Visionary pricing reflections and advances in honor of Dan Nimer ent://SD_ILS/0/SD_ILS:1006180 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Smith, Gerald E.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=1105021">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Pandemics and consumer behavior ent://SD_ILS/0/SD_ILS:1195891 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ba&#351;ar, Enes Emre, editor.<br/>Format:&#160;Books<br/> Critical thinking for marketers : learn how to think, not what to think. Volume I ent://SD_ILS/0/SD_ILS:1121191 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dwight, David, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4756022">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Critical thinking for marketers : learn how to think, not what to think. Volume II ent://SD_ILS/0/SD_ILS:1121192 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Dwight, David, author.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=4756023">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Pazarlaman&#305;n temelleri : bir pazarlama stratejisi planlama yakla&#351;&#305;m&#305; ent://SD_ILS/0/SD_ILS:1217559 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Perreault, William D., yazar.<br/>Format:&#160;Books<br/> The Theory of Comparative Advantage : Why Specialisation Is the Key to Success. ent://SD_ILS/0/SD_ILS:1150578 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;50MINUTES.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=2051933">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China ent://SD_ILS/0/SD_ILS:140535 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Pennemann, Karin. author.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4492-4">http://dx.doi.org/10.1007/978-3-8349-4492-4</a><br/>Format:&#160;Electronic Resources<br/> The aging consumer perspectives from psychology and economics ent://SD_ILS/0/SD_ILS:974334 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Drolet, Aimee Leigh.<br/><a href="https://ebookcentral.proquest.com/lib/baskent-ebooks/detail.action?docID=668359">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms ent://SD_ILS/0/SD_ILS:693195 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Neuwirth, Benjamin Jerome, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10816488">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10816488</a><br/>Format:&#160;Books<br/> Essays on the Applications of Quasi-Experimental Design in Studying Customer Behavior in a Multichannel Environment ent://SD_ILS/0/SD_ILS:693196 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Bhan, Hyung Sup Zack, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10816489">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10816489</a><br/>Format:&#160;Books<br/> The Perception of Multitasking ent://SD_ILS/0/SD_ILS:679914 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Srna, Shalena, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10791581">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10791581</a><br/>Format:&#160;Books<br/> Essays on Dynamic Updating of Consumer Preferences ent://SD_ILS/0/SD_ILS:680165 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Lu, Tong, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10793082">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10793082</a><br/>Format:&#160;Books<br/> What Makes Customers Cross-buy, Upgrade, or Reinstate Services ent://SD_ILS/0/SD_ILS:689679 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Kim, ShinHye, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10786641">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10786641</a><br/>Format:&#160;Books<br/> Selling Formats in Retailing in Developed and Emerging Economies ent://SD_ILS/0/SD_ILS:680149 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Uppal, Abhinav, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10792950">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10792950</a><br/>Format:&#160;Books<br/> Three Essays on the Estimation of Average Treatment Effects in Quasi-Experimental Panel Data ent://SD_ILS/0/SD_ILS:680177 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Li, Kathleen T., author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10793223">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10793223</a><br/>Format:&#160;Books<br/> New Directions in Service Failure Research ent://SD_ILS/0/SD_ILS:689917 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Karabas, Ismail, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10787905">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10787905</a><br/>Format:&#160;Books<br/> Pricing as Communication and Strategic Response ent://SD_ILS/0/SD_ILS:696625 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Moon, Jihwan, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10902828">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10902828</a><br/>Format:&#160;Books<br/> Cross-Docking: A Proven LTL Technique to Help Suppliers Minimize Products' Unit Costs Delivered to the Final Customers ent://SD_ILS/0/SD_ILS:698921 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Ghomi, Vahid, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10979734">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10979734</a><br/>Format:&#160;Books<br/> How Credible Are Up-Selling Messages?: Asymmetric Effects of Message Valence on Trust ent://SD_ILS/0/SD_ILS:701558 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Maeng, Hyun Chul, author.<br/><a href="http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13838350">http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13838350</a><br/>Format:&#160;Books<br/> Left-Past and Right-Future Representation: The Effect of Product Facing Direction ent://SD_ILS/0/SD_ILS:695105 2026-05-08T23:16:43Z 2026-05-08T23:16:43Z by&#160;Zhang, Yuli, author. 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